RAA Communications Website Update

1
RAA Communications WebsiteUpdate

• Changing to support the new Alumni structure at
  Rutgers

2
Website Mission is Changing

• Initial Web Go-Live was September, 2007
• Conceived as Welcome - Connection to Rutgers
• Extension of 1766 as RAA Communications tool
• Extended to all Alumni - not just dues payers
• Front-end for Alumni
• to the University, All Constituent Schools,
  Alumni Relations, Bookstores, Athletics, etc.
• Converting to Core RAA Communications Tool
• Primary vehicle to connect with members
• User-generated content
• Meeting management, Class pages, Young Alumni
  Pages, Event Pages
• Opportunity to add feedback 2-way
  communications
• Robust backbone structure allows web to change as
  we do

3
Changes in Use of Homepage

• Initially used as Interest Generator
• Stories about Alumni Friends
• Summaries of events held by RAA
• Transitioned to Inform Invite
• Upcoming Events and Activities
• Was used for Boston Trip, Reunion, Homecoming,
  Family Day, Speed Networking, etc
• News Highlights (i.e. Organization changes, RUAA,
  highlights of HDA, LS/LD)
• Added 4th Homepage Block
• Reduce constant need to shuffle articles around
  make room
• Used in conjunction with initial 3

4
Changes Since Initial Go-Live

• Meeting Event Management - in use
• On-site tasks
• Set-up publish meeting (still have to reserve
  room arrange food)
• Manage number of folks signed-up
• Distribute sign-up forms (where needed)
• Generate attendee reports
• Class Pages - completed, just starting use
• 4 pages using templates to cover
• Class Homepage
• Officers Contacts
• Reunion update (include a photo module)
• Class Notes (Like RUTGERS Magazine)
• Class Giving

5
Additional Changes In-Process

• Adding Newsletters Publications to the site
• Place to host our publications for ALL members
• 1766
• KnightLife
• RUAware
• Place to publish a Letter from the President
• Frankly Speaking
• Frequent updates regarding transition, the RUAA
  other items
• Switching to On-Line Web Editor
• All editing to be done on-line, in Browser
  (Explorer, FireFox)
• Eliminates need for (expensive) user software
• Final step in transition to User-Generated
  Content
• Distributed ownership

6
Contemplated Future Changes

• Use of existing commercial Social Networking
  sites
• FaceBook - Engineering Society is piloting a
  Facebook presence
• Addition of an Alumni Forum
• Requires active management / administration /
  moderator
• Links to other potential benefits
• AlumniCoupons.com (example)
• Addition of eCommerce
• Accept payment for events,merchandise, etc
  on-line
• Commercial providers like PayPal, others

7
RAA Home Page