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First of the big ideas

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Lycos Network as a 'King Maker' Creates visibility, revenue, ... Lycos captures first mover advantage. Impact of fourfold increase in Research and Development ... – PowerPoint PPT presentation

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Title: First of the big ideas


1
(No Transcript)
2
Our Mission
  • To be the most visited online destination in the
    world.

3
The Lycos Network Overview
  • Fastest growing online network
  • Reach 1 of every 2 Web users
  • 50,000 new registrations each day
  • Worlds largest online community
  • Owner of 4 of Top 20 Web sites
  • Lycos, Tripod, Angelfire, HotBot
  • Leading multi-brand media model
  • 30 million unique users
  • 46.5 unduplicated reach

4
The Lycos Network Strategy
  • Leader in Navigation, Community, Commerce
    Aggregation
  • Unique multiple brand media model
  • Massive reach and scalability
  • Demographic and content segmentation
  • Revenue and cost synergies
  • Integrated sales and user profiling
  • Leveraging of infrastructure

5
Audience Circulation
The Lycos Network Strategy
6
Building Brand
7
Building Brand
Unaided Ad Awareness 233
8
Real Brand - Real Numbers
Unaided Brand Awareness 12 Unaided
Awareness 233 Tagline Association 142
Overall Imp./Top 2 Box 15 Find What
You Want Fast 29
9
Far Reaching Distribution
10
Distribution Success
  • Comparison of Reach Growth

Source Media Metrix July 1, 1998 - July 31, 1999
11
Distribution Success
  • Lycos Network Sites Reach Growth

Source Media Metrix July 1, 1998 - July 31, 1999
12
Reveue Streams
Advertising
E-Commerce
  • Interstitials
  • Sponsorships
  • Premiere Graphics
  • Banners
  • Channels
  • Keyword
  • Showcase Boxes
  • Slotting Fees
  • Transaction Royalties
  • Store Hosting

13
Home Page Banners
Placements for banners on Lycos Network Home
Pages
14
Channel Advertising
Auto Advertiser Banner Targeted to Auto Content
Here
Drop Down Box Search
15
Keyword Banners Text Links
Banners 1) Keyword Cruise is typed
in 2) Travel Advertiser Banner
Bullseye Text 1) Keyword Cruise is typed
in 2) Travel Advertiser triggers Bullseye
link
16
Distinguished Advertisers
17
Base Metrics Are All Strong
  • Average CPM at 23.50
  • Expanding Duration and Value
  • Improved Targeting
  • Pedigree Client List
  • Record July Quarter

18
Commerce Aggregation
The Power of One
19
Online Shopping Growth
U.S. Consumer
20
LYCOShop Building Blocks
  • Store Building
  • Transaction Processing
  • Auctions
  • Classifieds
  • Shopping Bot
  • Recommendation Engine
  • Buying Guides
  • Merchant Rating
  • Rewards
  • User Interface
  • Credit Card

21
A Powerful Commerce Hub
  • An essential distribution point
  • Hundreds of millions of committed payments

22
Lycos Ventures
  • Powerful Strategic Fund with First Class Partners
  • 75 million in funding
  • Substantially expanded deal flow
  • 300 business plans a month
  • Lycos Network as a King Maker
  • Creates visibility, revenue, and awareness for
    startups
  • Awareness creates value for our partners
  • Lycos captures first mover advantage
  • Impact of fourfold increase in Research and
    Development

23
Ventures To Date
  • Gains
  • Current Holdings
  • Bidders Edge 19.9
  • Frictionless 16.7
  • Valent 16.7
  • NeoPlanet 11.8
  • Conducent 10.0
  • AdOne 9.8
  • Fairmarket 8.5
  • SmartAge 6.0
  • Student Advantage 1.6

24
International Presence
  • Joint Venture Strategy
  • undervalued asset
  • no consolidation of revenue or traffic
  • Joint venture with leading companies worldwide
  • Local presence in more than 24 markets

25
International Presence
  • Europe

European Joint Venure Bertelsmann Japanese Joint
Venture Sumitomo Korean Joint Venture
Mirae Singapore Joint Venture Singapore Telecom
26
Growth
  • Quarterly Revenue Growth
  • (in millions)

Average Daily Page Views (in millions)
27
Setting the Pace
  • Sequential Quarterly Growth
  • Q3 Q4
  • Lycos 15 29
  • Yahoo 13 23
  • Excite 0 27
  • Infoseek (2) 22

28
Lycos ROI
  • Rate of return since Public Offering

Lycos
SP
NASDAQ
1 year
2 year
3 year
29
Opportunity!
Reach
Market CapValue in Billions
63.7
47.2
46.5
4.4
Source Media Metrix 8/31/99
Source Nasdaq.com 8/31/99
30
Consistent Performance
  • 13 Straight quarters of
  • double digit revenue growth
  • exceeding Wall Street top line revenue estimates
  • exceeding Wall Street bottom line consensus
  • 3 Straight years of 100 traffic growth
  • 12 strategic investments
  • 8 acquisitions
  • proven financial and operational integration

31
Summary
  • Focused growth strategy
  • Industry leading traffic growth
  • Industry leading revenue growth
  • Innovative e-commerce initiative
  • Leading international position
  • Consistent financial performance

32
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