Homosapien Information Behavior and CitySearch.com - PowerPoint PPT Presentation

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Homosapien Information Behavior and CitySearch.com

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... and adapt to the CitySearch.com system. Sense-making ... What is CitySearch.com? ... Expedia, Evite, Entertainment.com, TicketMaster, Match.com, ReserveAmerica ... – PowerPoint PPT presentation

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Title: Homosapien Information Behavior and CitySearch.com


1
Homosapien Information Behavior and CitySearch.com
  • INFO 310 Individual Perspectives on Information
    Systems
  • Ryan Prins
  • Anthony Trotter
  • Jamie Yaptinchay

2
User Group
  • Description of the Information Behavior of the
    User Group

3
Our User Group
  • Who?
  • College Students Looking for Entertainment in
    Their City
  • Why?
  • To find out what information our user group finds
    important, useful, and are barriers in finding
    local entertainment. In addition, to determine
    what venues our user group typically chooses to
    find such information and why.

4
Why?
  • College students are always looking for
    entertainment
  • Interesting to see how well CitySearch.com
    fulfills the information needs of college
    students.
  • College students are a very accessible user group
    to study

5
What is CitySearch.com?
  • CitySearch.com allows users to look for various
    types of information
  • Restaurants
  • Bars
  • Movies
  • Theatres
  • Hotels
  • Events

6
Participant 1 Anthonys Interview
  • User Identifying
  • Online or Offline?
  • Convenience
  • Lack of money for other resources
  • Frequency of Searching?
  • Users typical resources?
  • NWSource, Ticketmaster, Google

7
Participant 1 Anthonys Interview
  • Human Information Behavior
  • User Searching Techniques?
  • Search Strategies (from the 5 search strategies)?
  • Browsing - I didnt really do much searching
    there was a link, and it seemed like something
    Id search for anyway.
  • Empirical
  • Known-site (Ticketmaster)
  • Information Encountering (browse out of boredom)
  • Information Use not yet realized. Will be used
    in the future
  • Take me to bars later
  • Actions taken when barrier (or sense-making gap)
    encountered
  • Accept barrier and adapt to the CitySearch.com
    system
  • Sense-making
  • Anomalous States of Knowledge (ASK)
  • Information Searching Process (ISP)

8
Participant 1 Anthonys Interview
  • Site Improvements and Satisfaction
  • Keepers!
  • Browsing Tabs (most important)
  • Change It!
  • Add Proximity Preferences
  • Too Much Information. Simplicity!
  • Stupid Advertisements! Kill!

9
Participant 2 Jamies Interview
  • User Identifying
  • Online Preference
  • Quick and Easy
  • Frequency of Searching
  • Resources Typically Used and Why
  • Yahoo!

10
Participant 2 Jamies Interview
  • Human Information Behavior
  • How the User Searched
  • Problems Encountered During Information Searching
  • Excess of Information / Too Many Links
  • Solution Trial and Error in Following Links

11
Participant 2 Jamies Interview
  • Site Improvements and Satisfaction
  • Its all about the Tabs
  • Satisfaction at Current Offering of Features
  • Layout and the Importance of Pictures

12
Participant 3 Ryans Interview
  • User Identifying
  • Prefers Online
  • Frequency of Search 1 2 times / week
  • Friends as Resource First

13
Participant 3 Ryans Interview
  • Human Information Behavior
  • Search Process
  • Location is Main Criteria
  • Important Information for User
  • Rating
  • Distance
  • Cost
  • Problems
  • Information Clutter

14
Participant 3 Ryans Interview
  • Site Improvements and Satisfaction
  • Categorical Tabs
  • Satisfied With Current Feature Set
  • Pictures Were A Help
  • Simplicity is Key!
  • User Customizable Interface
  • User defined portal

15
Commonalities in User Need
  • Proximity to Residence
  • Availability of Transportation
  • Cost

16
Commonalities in User Demand
  • Succinct Information Presentation
  • Categorization by Tabs
  • Pictures as an Aid

17
Commonalities in User Want
  • Categories
  • Search Mechanism

18
Applying HIB Theory
  • Search Strategies
  • Browsing
  • Using Tabs
  • Empirical
  • What has worked in the past?
  • Known-site
  • Ticketmaster, Yahoo!, Google, etc

Whats your strategery?
19
Applying HIB Theory (cont.)
  • Information Encountering
  • Information Use not yet realized. Will be used
    in the future
  • Take me to bars later
  • How Encountering Arose
  • Boredom
  • Felt the NEED to Do Something

20
Applying HIB Theory (cont.)
  • Actions taken when barrier (or sense-making gap)
    encountered
  • Accept barrier and adapt to the CitySearch.com
    system
  • Sense-making
  • Sifting Through Recommended Information
  • Anomalous States of Knowledge (ASK)
  • Use of Directories Over Direct Search

21
Applying HIB Theory (cont.)
  • Information Searching Process (ISP)
  • Initiation
  • First View of CitySearch.com
  • Selection
  • Committed to a Way of Searching
  • Exploration
  • Reading the Links
  • Formulation
  • Applying Criteria to Links
  • Collection
  • Processing What is Relevant to User
  • Presentation
  • Information Found and Bookmarked in Personal
    Information Collection DING

22
CitySearch.com
  • Evaluation of CitySearch.com and Its Ability to
    Help Our User Group

23
What is CitySearch.com?
  • The city guide to entertainment, restaurants,
    events, hotels, movies and businesses
  • Various City Portals
  • A One Stop Shop for All Entertainment Needs

24
CitySearch.com Demo
  • http//www.citysearch.com

25
Pros and Cons Determined by the User Group
  • Pros
  • Wealth of Information
  • Multiple Locations
  • Tabbed Browsing
  • Pictures
  • Proximity Metrics
  • Directions
  • Cons
  • Too Much Information
  • Invasive Nature of Advertisements

26
Intended Audience
  • Young Adults
  • Special Events
  • Concerts
  • Movies
  • Restaurants
  • Adults
  • 21 Events / Locations
  • Family Oriented
  • All the Above Listed

27
Authority
  • Nature of Domain
  • Commercial Site (.com)
  • The Organization Who Compiled It
  • Ontario Inc.
  • Partners
  • Expedia, Evite, Entertainment.com, TicketMaster,
    Match.com, ReserveAmerica
  • Inclusion of Advertisements
  • Targeted Advertisements Prevalent Throughout

28
Documentation
  • Ways To Get Help and Learn About Advanced
    Features
  • Availability of Help Link Right Next to Our
    Users Beloved Tabs

29
Format
  • Layout
  • Fonts
  • Effects
  • Blinking, Sound, Animation
  • Size
  • Number of Graphics

30
Access and Organization
  • Navigation Methods
  • Search Features
  • Links
  • Categories
  • Lack of Language Options

31
Quality of Information
  • Accuracy
  • Dependent on Third Party Information
  • Van Helsing Example
  • Completeness
  • The Amount of Information Available
  • Language
  • English Only, Variety of Language Style in User
    Reviews
  • Who Determines and Creates the Content?
  • CitySearch acts as a portal that compiles the
    outside information.
  • The Content is Created and Determined by Outside
    Sources (Al Qaeda)

32
Privacy and Cost
  • No Registration is Required
  • Privacy Policy
  • http//seattle.citysearch.com/templates/profile/po
    licy.html?cslinkbottombar_private_policy
  • No Fees Are Required to Use the Website
  • Advertisements

33
CitySearch.com
  • Ideas About Improvements

34
To Fulfill Our User Groups Needs
  • Inclusion of Cost as a Broader Search Criteria
  • Finding Entertainment within Certain Pre-Defined
    Proximity
  • More Succinct Information
  • Summary / Expanded Option
  • More Emphasis on Outdoor Recreation
  • Similar to Activities Found _at_ the WAC

35
El Fin.
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