B2C What

1
B2C Whats Next

• INBS 510
• B2C Module
• Week 3 Lecture

2
Added value continued

• More value added
• Shopbots ( intelligent agents)
• Learning agents
• Comparison shopping agents
• cookies and commerce
• http//digitalenterprise.org/agents/agents.html
  bots

3
Types of Bots

• Product brokering
• Merchant brokering
• Comparison agents
• Negotiations
• Purchase and delivery

• Advertising and payment
• Auction support
• Fraud protection
• Avatars
• Learning agents
• http//agents.umbc.edu a tutorial

4
Site Stickiness

• Promotions
• Big event versus many small ones
• Know the customer
• Periodic promotions
• Email database- opting in
• Live chat online
• Community events

5
More stickiness

• Live chats
• Audio and video in promotions
• Contests http//www.hvaa.com/guessthe.htm
• www.whud.com radio

6
Resources for Stickiness

• www.coolsavings.com coupons
• www.ticketmaster.com - live forum All Access
  area
• Games, free stuff etc
• every day a new sighting
• So how can museums, retail stores and
  destinations improve their site stickiness?

7
Taking the pulse of the Competition

• Competitive intelligence on the web
• Review competitors sites
• Analyze related newsgroups
• Examine publicly available financial statements
  www.sec.gov/edgarhp.htm
• Information delivery systems- push technologies
• Corporate research companies
• Solicit opinions in chat room

8
The e- Industries ServicesNo shopping cart here

• What they are up to

9
Service Industries- Models for E-commerce-

• Travel and Tourism
• Forresters 2000 25 of all B2C
• Services
• Fare tracking
• auctions., bids, special sales
• Virtual communities
• Futurize- agents

10
Lets see it at work

• PC enter data
• intelligent agent shops around communicating
  electronically
• Matches requirements or provides alternatives
• You input modifications
• Agent makes reservations
• How about all by voice!!!

11
Job Market HR in B2C- C2C

• Driving forces
• Cost
• Life cycle
• Place
• Search
• Finding applicants
• Matching
• Dated material
• speed

• Who uses it?
• Job seekers
• Job offers
• Recruiting firms
• Government agencies and institutions

12
Job Market service continued

• Services
• Finding a job
• Writing and posting resumes
• Career planning
• newsgroups

• Intelligent agents
• For employees
• Find one!
• For employers

13
Real Estate B2C C2C

• Virtual reality at its best
• www.ired.com
• www.homeadvisor.com
• www.eloan.com
• www.assist2sell.com
• www.bankrate.com

• www.realtor.com
• Real Estate can be one of the best
  reintermediation opportunities.
• Provides both housing opportunites but also
  partners with mortgage companies for value added
  one stop shopping.

14
Trading Stocks Online

• Schwab
• Order placed at Schwab
• Electronically sent to trading floor at NYSE
• Query- is the order gt 30,000 shares
• If yesgt to floor brokers who bring to specialist
• If nogt specialist processes electronically
• Confirmation of trade

15
Electronic Banking

• Advantages
• Account balances
• Statements
• Pay bills
• Transfer money
• Balance accounts
• Email
• Etc, etc, etc

16
Other service industries

• Edutainment- radio, MP3
• Virtual Universities and training centers
• www.Capellauniversity.edu a totally online
  university accredited
• www.zdnet.com training for business
• www.medceu.com CEUs for health care
  professionals
• Online consulting
• Medical Management consulting
• Legal advice --- prospects abound
• Financial advice- http//askmerrill.com

17
Other services

• Insurance www.insurerate.com
• www.selectquote.com
• Healthcare- www.webmd.com
• Matchmaking www.match.com
• VC www.garage.com
• Digital delivery of documents
• Stamps www.stamps.com

18
C2C Believe it or not C2B

• www.Ebay.com
• www.traderonline.com
• http//www.liveadvice.com/
• www.cyberrentals.com

• Reverse auctions
• www.priceline.com