Home Start from Home

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Home Start from Home

• Edmund King, President of the AA

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HOME START FROM HOME
Workwise Summit

• AA Home Start from Home - Using the information
  highway to
• Reduce Congestion, Costs Carbon
• Transport Climate Change
• AA Case Studies

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HOME START FROM HOME
Commission for Integrated TransportClimate
Change Working Group

• To establish transports role as part of wider
  efforts across the economy to deliver the most
  cost-effective carbon reductions consistent with
  the Governments 2050 aspiration

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HOME START FROM HOME
Transport and Carbon Emissions So Far

• Total UK emissions down since 1990 - but
  transport up
• Transport in 2004 (incl international) 32 UK
  total (52.7 MtC) largest single sector (end
  user)
• Road transport c 93 all transport emissions
  (33MtC) cars making up 54.
• Freight growing but question mark over total
  contribution (NB vans)
• International air currently small share but
  fastest growth (123 since 1990)

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HOME START FROM HOME
Cost-effective carbon reductions by sector to
2050 (DTI, 2007, Energy White Paper)
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Projected Transport Carbon Emissions

• Impact of Government policies domestic transport
  emissions stabilise at 2005 levels by 2020 but
  treat with care
  international aviation/shipping not included,
  new assumptions e.g.
  flatter car, traffic growth, etc
• Government scenarios for all economy to 2050
  transports role becomes more significant after
  2020 but treat with care
  focused on technology
  rather than behaviour,
  international aviation/shipping not
  included
• Mixed evidence on cost-effectiveness of transport
  measures but NB e.g. smart
  measures packages

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HOME START FROM HOME
Recommendation 1 Vehicle Efficiency

• Adopt mandatory new car CO² target - complemented
  by supporting measures
• 100g CO²/km by 2020
• VED differential
• Company Car Tax
• Labelling
• Public procurement
• Gear Shift Indicator Tyre Pressure Monitoring
  System
• Improvements to vehicle test cycle
• CO² saving by 2020 2.4 MtC

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HOME START FROM HOME
Recommendations 2 3 Behaviour

• Reinforce driver behaviour
• Stable, sustained fuel prices
• Eco-driving
• 70mph speed limit adherence
• Intensive application of Smarter Choices
• Workplace/school travel plans
• Car clubs, car sharing
• Information marketing
• Teleworking / teleconferencing
• Public transport
• CO² saving by 2020 2 MtC

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HOME START FROM HOME
Recommendation 4 Sustainable Distribution

• Secure savings from freight industry through
  technological, purchasing and operational changes
• Higher uptake of freight best practice programme
• Incentives to buy lower carbon/alternatively
  powered vehicles (VED)
• Reduction in light van emission via technology
  developments
• Improvements in energy efficiency, vehicle
  utilisation and modal shift
• CO² saving by 2020 2.7 MtC

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HOME START FROM HOME
Emissions Savings in 2020
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Conclusion

• Road transport potentially a major area of carbon
  abatement cars, lorries, vans
• No easy options technology or behaviour.
  Smarter choices could reduce traffic 11 in ten
  years
• Knowledge gaps need to be filled e.g. vans
• Preparing for the longer term (post 2020) e.g.
  technology pathways, road pricing, land-use
  planning, trading

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HOME START FROM HOME
Incentives or Restrictions?

• Richmond parking permits
• School parking based on CO²
• Norwich parking based on length of car
• LEZ for HGVs
• Complex LEZs for cars in German cities
• ECOpass in Milan
• Way Aheadneed a better evaluated,
  co-ordinated and holistic approach
• Some measures, i.e. blanket 20mph zones, more
  traffic lights and traffic calming can backfire
  and produce more emissions
• Need to be Workwise

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HOME START FROM HOME
AA Homeworkers

• The AA has been offering its call centre
  employees the option of working from home since
  1997 when it started a pilot scheme in Leeds
• Due to the consolidation of premises across the
  UK it was the perfect solution to help retain
  experienced staff
• The AA now has around 300 homeworkers spread
  across Newcastle, Leeds, Manchester, Birmingham
  and Cardiff who are managed by remote team
  managers

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HOME START FROM HOME
Benefits

• AA has retained valued and experienced employees
• Absence rates have fallen compared to call
  centres
• Morale is extremely high
• Homeworkers showing exceptional performance
• Flexibility means that doctors/dentists
  appointments are never a problem
• Very low stress levels no traffic jams and
  being late
• No more getting up early in winter and scraping
  ice off the car!
• Working environment calmer than noisy call
  centres

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HOME START FROM HOME
Communication is Key

• One-to-one monthly performance reviews in home
• Monthly team briefings - 100 attendance
• Managers in daily contact
• Roaming IT support

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Case Study

• Anne Walker (47) married with two teenage sons
  and lives in Newcastle upon Tyne
• After years as a police telephonist and nine
  years in the AA's Insurance call centre, Anne was
  desperate to get out of the call centre
  environment. When she saw an internal
  announcement in 2001 offering staff home working
  opportunities Anne jumped at the chance,
  especially in light of having two boys both at
  school. Her family really enjoy the fact that
  she is always at home and her friends think she
  has a 'job in a million'!
• Reasons for taking the homeworking route Sick
  of working in an office environment Split
  shifts would work well with school timetable
• Benefits Anne is now an excellent map reader!
  Anne would have left the AA by now had she not
  been offered this opportunity Doing overtime
  is much easier as the commute is taken out of the
  equation No more stressful drives to and from
  work Anne is at home during summer holidays
  Always someone at home (security, comfort for
  family)

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Advantages for the AA

• Saves on office space
• Increased productivity
• Less absenteeism
• Easy to find recruits
• Technology works
• With broadband, cost decreased
• Split shifts fit with busiest times
• Short notice overtime
• Increased employee loyalty

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HOME START FROM HOME
Fuel Saving

• Around 300 employees _at_ 8.7 miles commute per day
• Around 360 litres of fuel saved each day
• 620,000 commuting miles per year
• Saves 212.5 tonnes of CO2 per year

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HOME START FROM HOME
Conclusion

• Cost-effective solutions for reducing carbon from
  transport include Behaviour Technology
• Vehicle technology has a role to play. Case
  studies prove that becoming Workwise and changing
  working practices can have as important a
  contribution to reducing carbon as technology
• Next time you need an AA Home Start, spare a
  thought for the Call Handler who may well be
  giving you a Home Start from Home!

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Home Start from Home

• Edmund King, President of the AA