An eBusiness Primer

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An eBusiness Primer
Robert Trachtenbergrtrachtenberg_at_tdosolutions.com
Central New York Technology Development
Organization
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eBusiness Lesson 1

• Claim Your Domain Name
• Look for a natural fit with your business name.
  http//www.networksolutions.com
• Protect all trademarks, including model names.
• Claim the common name if you can. I.e.
  http//www.hockeystick.com

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eBusiness Lesson 2

• Treat the Internet as an integrated component of
  your marketing mix.
• Look at the World Wide Web and Electronic Mail
  as media equivalent to print and broadcast media.

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eBusiness Lesson 3

• Walk before you run.
• Get connected dial-up, ISDN, DSL, Cable Router,
  56k or T1. For one? For a select few? For all?
• Begin with email move to a one-way secured Web
  interface and eventually embrace transaction
  processing
• Understand the challenges of each
  eCommerce/eBusiness model before you invest
• Business to Consumer
• Business to Business

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eBusiness Lesson 4

• Define your target online customers
• End users dealers/distributors - suppliers
• Understand what online shoppers/dealers want
• What leads you to believe they will buy your
  products online?

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eBusiness Lesson 5

• Make your site information rich!!!!
• Contact information
• FAQs (frequently asked questions)
• Company History
• Info to support the use of your products.

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eBusiness Lesson 6

• Be Patient with Your Expectations
• Your business partners are accustomed to
  established practices. The Internet will ask
  them to change.
• Amazon.com still not making money
• Potential customers usually visit on numerous
  occasions before they place their initial first
  order. Once you have a satisfied customer, you
  have a repeat customer!!!

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eBusiness Lesson 7

• Collect and analyze information from your site
  visitors.
• Identify the pages and products that are
  generating the greatest amount of interest.
• Redesign your site to take advantage of the
  marketing information collected by your site.
• Tools like WebTrends and Microsoft Site Server
  are underutilized.
• Get an email address. It makes one-to-one
  correspondence possible.

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eBusiness Lesson 8

• Decide how you will host your eBusiness
  initiative
• An internet service provider (ISP)
• A commerce service provider (CSP)
• Internally on your own server???

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eBusiness Lesson 9

• Dont save money on graphics
• First impressions can be lasting impressions.
• Your blend of color and supporting images needs
  to lead to a pleasant experience or, if not well
  done, it will lead to a short shopping
  experience.
• Compress your images for speed.

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eBusiness Lesson 10

• Dont Link to the World
• Links lead shoppers away from your site, be
  careful in providing any links.
• If you must, seek a reciprocal link from those
  that are listed.

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eBusiness Lesson 11

• eBusiness Requires Security
• To assure data and system integrity
• Uses tools of restriction, encryption,
  signatures, authentication, certificate exchange,
  signed receipt, verification
• A Firewall
• A Proxy Server
• Intrusion (Internal and External) Detection
  Server Software
• SSL Secure Socket Layer
• SET Secure Electronic Transactions
• IPSec Internet Protocol Security

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eBusiness Lesson 12

• Summary - Rules for eBusiness Competitiveness
• Find your niche
• Know your customer
• Offer unbeatable service
• Build a well-organized, entertaining site
• Give away information

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Additional Information

• http//www.tdosolutions.com
• The Central New York Technology Development
  Organization (TDO) is affiliated with the New
  York Manufacturing Extension Partnership, a
  cooperative program of the New York State Science
  and Technology Foundation and the National
  Institute of Standards and Technology.