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Europe
Europe
Half way through the year the European
advertising market is still showing negative
trends. However the last three months have seen a
gradual reduction of the negative percentage
change versus the same months last year. The
year-to-date comparison shows a reduction of ad
spend by 8.9 the same percentage reported in
April. Each of the four major media types, though
still showing declines in advertising revenues,
see slight signs of improvement the percentage
change is still negative but less than it was
last month. Television show the most contained
decline (-5.2) while Print is still the media
suffering the most (Magazines -16.8 Newspapers
-10.2). Looking at the sectors, Distribution
Channels is the only one to have increased
advertising budgets in June compared to the same
month last year. All others have cut their ad
spend, with Automotive and Financial showing
declines bigger than 20. As for the countries,
Ireland, UK and Italy are still showing double
digit declines both on a monthly and on an yearly
comparison. All other reported territories see
more contained losses.
Total advertising trend
Year to date 09
June 2009
- 8.9
- 8.4
Media Types
June 2009
TV - 5.2
Newsp. - 10.2
Magaz. - 16.8
Radio - 6.2
Macro - Sectors
June 2009
Auto -22.5
FMCG -4.4
Distrib. 8.8
Health -4.4
Entert. -6.1
Media -4.2
Finance -23.9
Telecom. -7.9
Media included TV, Radio, Newspapers, Magazines,
Outdoor, Cinema. NOTE Internet excluded from
this review as June data was not yet available in
most of the reported countries Countries
included Germany, Ireland, Italy, The
Netherlands, Norway, Switzerland, United Kingdom
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Europe
Market -- Advertising Expenditure Trend (Million
)
Media -- change YTD and last month
Media -- Share of Spend -- YTD
2009
Outdoor
Cinema
2008
Market -- Year on year change by month
Sectors -- Share of Spend -- YTD
Sectors -- change YTD and last month
Telecom.
2009
Automotive
Clothing Access
Distribution
Durables
Entertainment
Financial
FMCG
Healthcare
Industry Serv.
Media
2008
Media included TV, Radio, Newspapers, Magazines,
Outdoor, Cinema. NOTE Internet excluded from
this review as June data was not yet available
in most of the reported countries Countries
included Germany, Ireland, Italy, The
Netherlands, Norway, Switzerland, United Kingdom
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Methodology notes
This report is run by The Nielsen Company, Media
Group, Global AdView and reports on advertising
expenditure for Germany, Ireland, Italy, The
Netherlands, Norway, Switzerland, United
Kingdom. The source of information for all data
included in the report is The Nielsen Company,
Media Group. All figures are gross with the
exception of Italy, for which they are estimated
using the official weighting factors provided by
The Nielsen Company, Media Group, Italy. Figures
are reported in million Euros This report
includes spend on the following media types TV,
Newspaper, Magazines, Radio, Outdoor , Cinema

• Macro-sectors include the following Categories
• Automotive Automotive
• Industry Services Business Services,
  Property, Institutions, Power Water
• Clothing Accessories Clothing Accessories
• FMCG Cosmetics Toiletries, Drinks, Food,
  Housekeeping Products, Tobacco
• Distribution Channels Distribution Channels
• Durables Domestic appliances, Furnishings
  Decoration, Information Technology
• Entertainment Entertainment, Leisure products,
  Transport Tourism
• Financial Financial
• Healthcare Healthcare
• Media Media Publishing
• Telecommunications Telecommunications

Switzerland in association with Media Focus
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About nielsen
Contacts E-mail globaladview_at_nielsen.com Websit
e www.nielsenglobaladview.com
Global AdView Global AdView provides
international advertising services. Global AdView
provides information on what an advertisers
competitors are spending, where and how, in more
than 80 countries, along with a deep and complete
knowledge of local market advertising trends.
Spend and creative content can be compiled,
linked and harmonized at brand and product level
to enable quick strategic insight into
competitive activity within a clients own
product sector. Media Group One of the major
businesses of The Nielsen Company, the Media
Group is active in 40 markets offering
television, radio and outdoor audience
measurement, print readership, advertising
information services and customized media
research. The Media Group of The Nielsen Company
is the recognized market standard for media
information in the largest advertising
territories. Thanks to the local presence of our
own branches in more than 20 of the worlds
leading advertising markets (including North
America, Europe, Asia Pacific and Africa) we can
measure expenditure and creatives daily,
providing an always open window on the world of
media. The Nielsen Company The Nielsen Company
is a global information and media company with
leading market positions in marketing and
consumer information, television and other media
measurement, online intelligence, mobile
measurement, trade shows and business
publications (Billboard, The Hollywood Reporter,
Adweek). The privately held company is active in
more than 100 countries, with headquarters in New
York, USA. For more information, please visit,
www.nielsen.com .