National Breast Cancer Awareness Month

1
National Breast Cancer Awareness Month

• October is National Breast Cancer Awareness
  Month. Everyone should take time to learn more
  on breast cancer issues including the importance
  of early detection.

2
Breast Cancer Facts

• 40,200 women are expected to die from breast
  cancer this year
• Breast cancer is the most common cancer diagnosed
  in women in America
• As women age, their risk of breast cancer
  increases

3
Awareness is Survival

• Early detection and prompt treatment
  significantly increase survival success
• Mammography detects breast changes that may be
  cancer long before physical symptoms appear
• After age 40, Clinical Breast Examination (CBE),
  should be part of a womans routine healthcare
• Breast self-examinations (BSE) should be
  conducted each month by all women
• Live a healthy life by exercising and eating
  balanced meals

4
Breast Cancer Online Information

• National Breast Cancer Awareness Month
  (NBCAM) www.nbcam.org
• National Alliance of Breast Cancer Organizations
  (NABCO) www.nabco.org
• National Cancer Institutewww.cancer.gov
• American Cancer Societywww.cancer.org

• Susan G. Komen Breast Cancer Foundationwww.breast
  cancerinfo.com
• Y-ME National Breast Cancer Organizationwww.y-me.
  org
• National Breast Cancer Coalition (NBCC)
• www.natlbcc.org
• Lifetime Online
• www.lifetimetv.com/health

5
Breast Cancer Awareness Events

• The Komen Race for the Cure
• Lee National Denim Day
• Spotlight On the Cure
• Checks for the Cure
• Shoot for Breast Health
• Women Rock! Girls Guitars

6
The Komen Race for the Cure

• The Susan G. Komen Breast Cancer Foundation teams
  up with nationwide Affiliates, volunteers,
  corporate and community partners to sponsor local
  fundraising 5K races. It is the largest series of
  5K runs and fitness walks in the world. More than
  100 races will take place in U.S cities and three
  foreign countries in 2001. The Komen Baltimore
  Race for the Cure will be held on October 13.
  Join in on the fun. Contact www.raceforthecure.co
  m for further information.

7
Lee National Denim Day

• Lucy Liu is the National Spokesperson this year
  for the worlds largest single-day fundraiser for
  breast cancer. To participate, simply put on a
  pair of jeans on Friday, October 5, and make a 5
  donation to the Susan G. Komen Breast Cancer
  Foundation. Call 1-800-521-5533 or visit
  www.denimday.com.

8
Spotlight On The Cure

• Loews Cineplex Entertainment which includes Loews
  Theatres, Cineplex Odeon Theatres and Magic
  Johnson Theatres nationwide during National
  Breast Cancer Month guarantees a minimum
  contribution of 40,000 to the Komen Foundation
  for every paid attendance to their theaters.
  Additionally, movie-goers will learn more about
  breast cancer screening, treatment and research
  at Loews theaters through informational
  trailers, pre-movie slides, posters, newspaper
  and radio public service announcements. Visit
  Loews website at www.enjoytheshow.com.

9
Checks for the Cure

• Deluxe Corporation, www.deluxe.com the world's
  largest check printer, provides support to the
  Susan G. Komen Breast Cancer Foundation.
  Customers can purchase a special check designed
  with the pink ribbon and the Komen Foundation
  logo. Five percent of each purchase is donated
  to the foundation. Each check that is written
  will help raise awareness for the cause.

10
Shoot for Breast Health

• Sears donates .50 to NABCO (www.nabco.org) for
  each WNBA fan in attendance on a designated
  Breast Health Awareness Night. WNBA players show
  their support by wearing pink breast health
  awareness T-shirts. Players also conduct a ball
  exchange with breast cancer survivors. Pink
  ribbons are given out to the first 5000 attendees
  at the Awareness Night. Other festivities
  include a halftime donation of 5,000 by a Sears
  representative in honor of a local breast health
  hero. WNBA fans receive printed materials
  offering breast health information as well as
  view a Public Service Announcement featuring Lisa
  Leslie of the Los Angeles Sparks.

11
Women Rock! Girls Guitars

• A two-hour awareness and fundraising special will
  air on LIFETIME Television on Sunday, October 22,
  at 8 p.m. (ET/PT) to benefit NABCO and NBCC.
  Performing for this benefit concert will be
  Sheryl Crow, Melissa Etheridge, Amy Grant, Heart,
  Cyndi Lauper and Wynonna. Visit
  www.lifetimetv.com for further information.
  Remember to mark your calendars!

12
National Breast Cancer Awareness Month

• There are numerous ways to show your support of
  breast cancer.
• Watch a movie, take a run or attend a sporting
  event.
• Do your part by increasing awareness of breast
  cancer this month.