Presentation to

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• Presentation to
• CTIA/AHCIET Latin American Conference
• March 16, 2005
• By Porfirio Suarez, Director of Business
  Development
• Latin America and the Caribbean

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Mobile Data VAS Trends Opportunities

• Agenda
• Next Generation Messaging MMS
• Understanding WAP and MMS
• WAP and MMS Content
• Ringback Tones
• Unified Billing
• Handset Issues
• Hosted Services and Turnkey Platforms
• Who is InterOP Technologies?

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Next Generation Messaging
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Picture Messaging Handsets Worldwidesource RCR
Wireless Jan. 05 (eTrends, Gartner, IDC, Sage
from MobileImaging and Printing Consortium)
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MMS Application Trends

• 60 of Camera Phone Users Take Pictures of Family
  and Friends at Social Gatherings.
• Consumers Top Two Desires For Their Digital
  Images are to Share and Print.
• 80 of Camera Phones Will Support Between 2 and 3
  Megapixels by 2007.
• source RCR Wireless (eTrends, Gartner,
  IDC, Sage from Mobile Imaging and Printing
  Consortium)

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MMS Applications to Come

• As Handsets Improve, MMS Becomes More Viable
• Pixel resolution, screen size, faster chips,
  memory, etc.
• Video Capability Equates to Content Opportunities
• Video Feeds by Subscription-Market Specific
• Breaking News Clips Pushed to the Handset
  Real-time
• Weather Reports
• Movie Trailers
• Sports Highlights i.e. Play of the Day
• Commercial Applications
• Security Video Feed and Still Image Distribution
• Remote Monitoring

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Understanding WAP and MMS
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WAP Is the Underlying Transport Protocol for MMS.

• MMS Utilizes WAP for File Transport
• WAP Is Also a Stand-Alone Web Surfing
  Application
• There are WAP Handsets that arent MMS Handsets,
• but there are no MMS Handsets that arent WAP
• Handsets.

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The WAP Home Page (WAP Deck) Offers Many Useful
Tools.

• Check news, stocks, weather, sports
• Confirm your Airline Reservations
• Find the Location and Number of a Restaurant in
  Your Local Area
• Check Movie Times and Listings
• Purchase of WAP Premium Content polyphonic
  Ringtones, etc.
• Local WAP Content can be developed and customized

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MMS is the Next Generation of Wireless Messaging
MMS Allows Handsets to PUSH Larger Data Files
Utilizing Higher Bandwidth Available with Todays
CDMA/1xRTT and GSM/GPRS Networks.

• Digital Photos (GIF and JPEG Images)
• Audio Files (MP3, MIDI, and WAV)
• Video Clips (MPEG4)

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SMS Is Critical

• SMS is ultimately responsible for WAP Push
  delivery
• Needs to support additional DCS s for binary
  SMS
• May need to support SAR (segmentation and
  reassembly)
• Needs to support full 160 Byte SMS messaging

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Desired Features for MMS andWAP Platforms

• Mobile to Mobile MMS Origination
• Mobile to Email Messaging
• Email to Mobile Messaging
• Mobile to MMS Composer Messaging
• MMS Composer to Mobile Messaging
• MMS Composer to Email Messaging
• Integration with Prepaid Platforms

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MMS and WAP CONTENT
The Latest and Greatest Content is Accessible via
WAP and MMS Total Premium Content Solution - TCS

• Polyphonic Ringtones
• Java-Based Games
• Images and Wallpapers
• Greetings and Animations
• MMS Composer and Personal File Storage

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Content Higher ARPU
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InterOPs MMS Composer
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A Web-Based Photo Album That Offers Revenue
Enhancement Opportunities

• Print at Home is the Preferred Method of
  Printing in the U.S. (63 in 2003)
• Mobile Printing Will Most Likely Follow the Same
  Path as the Digital Still Camera Market, Using
  Personal Printers at Home/Office.
• source RCR Wireless (eTrends, Gartner,
  IDC, Sage from Mobile Imaging and Printing
  Consortium)

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Ringback Tones
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Ringback Tones

• The next step in personalization of customers
  wireless phone service.
• Replaces the conventional ringing sound heard
  while connecting to a phone network with popular
  content
• original recordings, music, true-tones, sounds,
  sports anthems, voice-tones and more.
• Provides carriers an excellent opportunity for
  revenue growth and customer retention

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Unified Billing
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Content Management Trends

• Issues to Consider
• Increased Content options, diversity,
  availability, and Providers
• Carriers need to integrate to Content Providers
• VPN links
• Billing System Interfaces
• Settlements
• Management of the Business Relationship
• There is a clear need for a centralized platform
  for content administration, procurement, and
  delivery

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Billing Feed Consolidation Can Include

• MMS Events
• Premium MMS Content Delivery
• MMS Composer Messages
• Subscription-Based Multimedia Alerts
• Premium WAP Content
• Local Content from a Local Content Management
  System
• Transactional SMS Messages
• SMS-based Content Including SMS Alerts and Mono
  Ringtones
• Assuming Migration to InterOP SMS Platform

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Unified Billing Advantages

• Reduced billing costs
• Efficient use of network resources
• One-stop shop for Content administration,
  procurement, delivery and billing
• Consolidated billing feed
• SMS and MMS event records
• Content transactions

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Handset Issues
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Primary Handset Setup Parameters for MMS WAP

• Appropriate PRI Settings
• URLs
• Proxy Gateway
• WAP Homepage
• MMS URL
• User-Agent Profile

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Handset Issues to Consider

• As Convergence Continues, Handset Integration
  Will Become More Challenging
• Many Carriers May Need to Rethink Their Buying
  Strategies
• Reliance on Your Phone Vendor May Be Higher.
• Hard Coding is Prevalent
• CDMA Carriers
• Brew enabled handsets and non-Brew Content

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Hosted and Turnkey Platforms
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What is a Hosted Platform?

• A Hosted SMS, MMS and WAP Platform is managed
  and operated by the Solutions Provider on behalf
  of the carrier.
• Allows carriers the provision of SMS, MMS and WAP
  services to their customers, under a Service
  Bureau arrangement with the Solutions Provider

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Advantages of Hosted Platforms

• Why are Hosted Services attractive to carriers?
• Hosted services allow fast and cost effective
  entry into the SMS, MMS and WAP markets, with
  minimum capital investment.
• Hosted to Turnkey Migration
• Purchasing a Turnkey Platform from the same
  vendor that provides the Hosted Services, allows
  for a seamless migration, without affecting
  Customer Service or Network support.

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Who is InterOP Technologies?
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InterOP Offers UnsurpassedMessaging Solutions
for Wireless Carriers

• Hosted and Turnkey Solutions for
• Short Text Messaging Service
• Multimedia Messaging Service
• WAP Gateway / WAP Deck
• Total Premium Content Solution
• Ringback Tones

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InterOP Leadership

• InterOPs Senior Management Team has Over 80
  Years of Combined Leadership in the Wireless
  Industry.
• In 1984, Our Team Launched and Operated the First
  Commercial Cellular Network in the United States.
• We Owned and Operated 42 Cellular and PCS Markets
  over a period of 18 Years.
• Sold its Most Recent Wireless Operations to ATT
  in 2000 with Impressive Performance Results.
• Our Corporate Headquarters is Located in Ft.
  Myers, Florida.

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From Carrier to Vendor...

• Our Success as an Innovative Carrier, Has
  Led to Our Success as a Carriers Partner.
• As a Result, Our Customers Enjoy
• Unsurpassed Functionality
• Unequalled Marketing Support
• A Vendor with a Carriers Mindset

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To the Premier Messaging Provider in the
Regional Carrier Space

• In Less Than 3 Years, We Have Firmly
  Established Ourselves as the Premier Hosted
  Messaging Solution in North America.
• 30 Wireless Carriers, Several More in Trial
• Nearly 50 Combined Product/Service Deployments To
  Date
• Compatible With All Major Technologies
• CDMA/1xRtt
• GSM/GPRS/EDGE
• TDMA
• iDEN (MMS WAP, no SMS)
• Including dual technology (TDMA/CDMA and
  TDMA/GSM) networks
• All Major Switch Platforms
• And now entering the Caribbean and Latin
  American market, with the same commitment and
  responsiveness, that have distinguished us in
  North America.

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• Thank You
• www.interoptechnologies.com