5.04 Demonstrate the use of technology in promotion

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5.04 Demonstrate the use of technology in
promotion
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World Wide Web (WWW)

• Collection of internet sites that are available
  to users with an internet connection

www.DECA.org
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E-Commerce

• The electronic exchange of products and services.

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Web site

• Can contain numerous web pages.

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Key components of a web site

• Text is the written words coded in Hypertext
  Markup Language (HTML) that tells the web browser
  how to view each web page
• Photos or video clips include team photos,
  footage of sports events, concerts, or movie
  trailers.

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Key components of a web site

• Graphics are clip art or drawings on web pages.
• Hyperlinks are links to other web pages within a
  web site, or to another web site

WWW.SBA.GOV
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Types of E-Commerce web sites

• Product Information
• Includes descriptions of products offered for
  sale
• Product payment information
• Return and warranty policies
• General information about business
• Contact information for company

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Types of E-Commerce web sites

• Customer Interaction
• Provides opportunity to
• Place product orders
• Pay for orders
• Obtain shipping costs and dates
• Obtain tracking information

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Advantages of E-Commerce

• Instantaneous and direct communication with
  customers
• Customers can place orders at their convenience
• Lower start-up and operating costs
• Allows small company to reach global markets
• Companies can gather information on customer
  buying habits and interests

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Disadvantages of E-Commerce

• Lack of personal contact with customers
• Increased competition between companies that sell
  same products on web
• Customers might use site to obtain product
  information, but purchase from local businesses
• Customer service can be a challenge when problem
  exists with an order

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Advertisements on the WWW

• Banner ads used to promote a web site or company
  through use of hyperlinks

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Advantages of banner ads

• Opportunity to reach millions of potential
  customers
• Relatively low cost per contact
• Capability to use appealing graphics and sound
  effects

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Disadvantages of banner ads

• Ads might not reach intended target market
• Can be perceived as junk and ignored
• May not be cost effective based on target audience

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Use of e-mail as a form of promotion

• E-mail ads can offer special offers and
  promotions
• Sometimes perceived as unwanted e-mail or spam
• E-newsletter can provide information, special
  offers and promotions to customers

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Use of e-mail as a form of promotion

• E-marketers compile or purchase customer
  databases from sites visited by consumers.
• E-marketers may use this information to tailor
  messages for target marketing

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