ECommerce on the WEB

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E-Commerce on the WEB

• By Erich Buerger

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What is E-Commerce on the WEB?

• It allows the buying and selling of goods
  electronically over the internet.
• It is an Electronic Catalog of product.
• It is the Vending Machine of the 90s

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The Benefits of E-Commerce on the WEB

• It allows Credit Card transactions to be
  processed real-time and allows the approval and
  capture of funds.
• It is a storefront which is operational 24 hours
  a day and 7 days a week. (In other words it
  always open for business).
• The customer generates the order, and the system
  becomes the order taker. The customer takes on
  the merchants role as order taker.

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The Benefits of E-Commerce on the WEB

• Entrepreneurs and small businesses can now
  compete on the same playing field as larger
  corporations.
• Lack of resources such as employees, real estate,
  and capital is no longer an obstacle.
• Most top-selling E-Commerce companies are less
  than 5 years old.

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Benefits of E-Commerce to the Consumer

• Empowerment of the customer.
• The internet provides a venue for customers to
  have the most choices and the best prices for
  products.
• Consider the traditional automobile purchase with
  pushy salesman and driving from lot-to-lot.
  (www.automall.com)
• Nearly 5 of all cars are sold on the internet.

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Benefits of E-Commerce to the Consumer and
Business

• Customer Service
• Online Support
• FAQ (Frequently Asked Questions)
• E-Mail follow-ups
• The ultimate goal is to automate as many customer
  service processes as possible through the
  leverage of WEB technologies.

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E-Commerce Business Models

• Business-to-Business (www.fastsigns.com)
• Business-to-Consumer (www.epuck.com)
• Auctioning (www.ubid.com)

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How People Discover WEB Sites

• 87 Search Engines (www.yahoo.com)
• 85 Links from other sites
• 63 Printed media
• 58 Word of mouth
• 32 Newsgroups, E-mail and TV
• 28 Books and Other
• (Georgia Tech University Survey)

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Strategies to Keep Customers

• Site Design (speed, navigation, no frames and no
  forced registration)
• Push Technology (Real-time media feeds with ads)
• Personalization
• Customer Service
• Make Site a New Experience (Macromedia Flash)

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Future of E-Commerce

• E-Commerce is not just buying and selling over
  the WEB
• Futurize Your Enterprise by David Siegel
  (www.futurizenow.com)
• E-Community
• Customer led company

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Internet Revenues
World Wide Total 171.25 Million
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What are Consumers Buying?