MSN Mobile Services

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• MSN Mobile Services
• Rick Fant
• MSN Mobile Services
• Microsoft Corporation

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Wireless at Microsoft

• Steve Ballmer
• David Cole Consumer Services
• Bruce Jaffe MSN Partnerships
• Brian Arbogast Mobile
• Jim Allchin Windows
• Pieter Knook WW Carriers
• Network Service Providers
• Mobile Devices
• Juha Christensen Sales Marketing
• Kevin Shields Product DevelopmentPaul Flessner
  Servers
• Jawad Khaki Wireless in Windows

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MSN Mobile Today

• Mobile notification service
• Hotmail alerts
• MSN Messenger alerts
• MSN Calendar alerts
• Information alerts
• Mobile portal
• Messenger
• Hotmail
• MSN Calendar
• MSN MoneyCentral
• MSNBC News
• City guide, entertainment, etc.
• 2-Way services (SMS)
• Hotmail
• Messenger

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Mobile Services Options

• Rich Device Clients (PPC/Smartphones)
• Deep platform integration (inbox/PIM, storage,
  etc.)
• Consumer / Enterprise integration

Best

• Phone Clients (Phone OS, imbedded run-time)
• Communication core (Sync/Offline)
• Local applications (download play media)

Better

• Browse
• WAP/xHTML handset portal applications(Comm
  Apps Content)
• PPC/SM rich device portal applications(utilize
  richer form factor)

Good

• Text/SMS Services
• 1-way Notification and Alerts
• 2-way Communications applications (Hotmail,
  Messenger, Alerts-on-demand)

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Gartner Research Results

• Worldwide testing to gauge customer reaction to
  new service concepts
• All participants current mobile phone users
• Two key segments - Net-Gen and Prosumers

Prosumer-21 to 44 years old-Employed
full-time-Use e-mail several times per
workday-Interested in accessing desktop via
mobile device
Net-Gen-16 to 22 years old-Student-IM once per
week or more-Text message once per week or more
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Key Takeaways

• Straightforward, practical services resonate best
  
• Offerings that address real needsproviding a
  mobile means to facilitate activities people must
  do every day
• Services that require paradigm shifts may have
  future potential, but they arent the low-hanging
  fruit.
• Keep an eye on nice-to-have services
• As hardware improves, and prices for hardware and
  data fall, these services may become realistic
• Deliver on what you promise
• U.K., German and especially Japanese users have
  been disappointed by mobile services in the past
  and are skeptical of future offerings
• Age groups and geographies value the same
  services, but the messaging needs to vary

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High-Level User Feedback

• Enable location and mapping
• Find a map
• Find places of interest
• Desktop on the go
• Anywhere PC file access
• Forward-to-printer
• Single view
• Content filtering
• Spam control
• Universal view
• Push-to-talk
• Voice reply to e-mail
• Personalized notifications
• Safety Zone

Useful

• Personalized home page
• Personalized content
• Location-relevant content
• Mobile purchases
• Usage reporting
• Time-relevant content
• IM with media
• Video call
• Send video clip
• Electronic invitations
• Notify of friends in area
• Time-based location settings
• TV programming alerts

• Time-based buddy lists
• Parental overview
• Group search
• Express moods with icon
• Location-specific communities
• Subscription video service
• Internet games
• Interactive games
• Mobile graffiti
• Location-based games

Nice-to-have
Low interest
Useful
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MSN Mobile Roadmap

• V9 release Nov 03
• Rich clients
• Pocket MSN
• Maps (US), Media
• G-phone
• Mobile shell
• Messenger/buddies contacts
• Hotmail synch
• 2-way SMS
• WAP 2.0
• WAP push
• V10 release - Fall 04
• IM interconnect
• Mobile Lens
• Rich media
• Photos, blogging
• Location/presence enabled services
• Unified contact list

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Pocket MSN

• PPC/PE and Smart phone
• Enables instant, one click access to core MSN
  services
• Optimization of air link for better user
  experience and control of data cost to end user
• Downloadable onto the phone or preinstalled
• Today Screen Plug-in Allows
• Device branding/themes
• Hotmail
• Sync to device
• Attachments
• HM Address book
• Quick Messages
• Messenger
• Multi-user Messaging sessions
• Multiple session capability
• Send a file
• Emoticons
• Group Support

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G-Phone Rich User Experience

• For the user An intuitive user interface for
  initiating peer-to-peer communication of any
  kind.
• Essential Becomes integral part of social or
  business network.
• Easy Solves top user complaint about mobile
  phones (too hard to populate speed dial list).
• Efficient Optimizes my communications with
  people that matter to me. No more phone tag.
• For Carrier rich experience makes the mobile
  phone the center of its owners lives.
• Differentiated offering
• Integrate best-of-breed wireless services
• Integrated with wireline experience
• Location and presence enabled
• .Net My Services client 3rd parties can add
  more apps
• What platforms?
• Carrier specified rich devices
• Microsoft devices and platforms Smart Phone,
  Pocket PC, .Net CF

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Business/Corporate Services

• Extend Consumer experience to Corp Access
• Prosumer integrate personal and business world
• Phased implementation
• Exchange Always-up-to-date
• Server initiated Sync for PPC/SP - notification
  from Exchange Titanium
• User initiated Browse for HTML, WAP
• Outlook Redirector for SMS / Browse
• Desktop integration for mobile access to
  Corporate mail
• Notifications new mail, calendar items, etc.
• Browse access for Inbox, Calendar, Contacts
• Exchange integration for Rich Client
  Feature-Phone
• Server integration for mobile access
• Notifications new mail, calendar events, etc.
• Sync to client for mail, calendar, contacts

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