Andrew R'Bullen, Director Media Guild

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Innovation Lab Process

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  Andrew R.Bullen, Director Media Guild

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BROADBAND / HD INNOVATION LAB Briefing
Project proposals should be for
cross-platform media products, applications or
services intended for entertainment, documentary,
educational, hospitality or health markets,
audiences or users. They should be capable of
being implemented within one to three years.
We are specifically interested in proposals
which make use of broadband and HD across
convergent platforms such as internet, tv, and
mobile, and different communications technologies
such as fibre, cable, satellite and wireless.
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BROADBAND / HD INNOVATION LAB Aim

• Focus on generation development of innovative
  cross-platform applications for optimum use of
  the Dutch broadband infrastructure
• Special interest in effective development and use
  of HD
• Sponsors sought to commission further development
  of high potential projects
• Provide a new, re-usable process and methodology
  for innovation

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BROADBAND / HD INNOVATION LAB Participants

• Research communities, knowledge institutes and
  media companies
• Applications from individual organisations or
  consortia
• Teams Intellectual Property consortia should
  reach internal agreement before Lab
• Each team consists of 3 members
• No specific skills profile but practical skills
  required for prototype build

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BROADBAND / HD INNOVATION LABProcess

• Briefing is announced at launching event
• Organisations / consortia develop project idea
• On-line form is provided for applications
• Additional preparatory workshops are offered
• Final day is set for application submission
• Participants are selected, informed and briefed
• Intensive one week lab with teams, mentors, and
  specialists
• Jury selects winning team/s
• Commissions awarded
• Results disseminated

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BROADBAND / HD INNOVATION LAB Format of Final
Innovation Lab Workshop

• Five day residential workshop
• Lodging, food, technical facilities etc. all
  provided
• Selected teams of 3 members are invited
• Creative, technical and business mentors
  experts
• Individual group work, collaboration with peers
  mentors
• Work towards 10 minute pitch to selected jury on
  final day
• Commissioning targeted for most innovative
  projects with highest potential

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INNOVATION LAB Schedule

• 13. July Launching, Briefing, Informational
  event
• 27. September Innovation Day (Zwijger /
  PICNIC)
• Innovation Methodology
• Workshops on creative, technical, business
  challenges
• Inter-Organisational Brokering pitches and
  networking
• 23. October Closing date for applications
• 30. October Notification of participation
• 20. November (Provisional) Start of Innovation
  Lab week

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