Jale Minibas Poussard zge Sahin

1
Social representations of money and bank
Before, during and after the economic crisis

• Jale Minibas - Poussard Özge Sahin
• Galatasaray University Geneva
  University
• Business Administration Dept. HEC
• E-mail jale.mp_at_free.fr
•  

IAREP 2008  
2
Conceptualization
Social representions related to economy
Ecomonic knowledge
Ecomonic language
3
Definitions

• Social representation
• remains the product and process of a mental
  activity by which a person or a group rebuild the
  reality they are faced with and assigns it a
  specific significance (Abric, 1987)
• play a key role in the social relations dynamics
  understanding and explaining reality. It guides
  and also defines identity while placing a person
  or group in the social context (Abric, 1994)

4
Aim of the study

• To understand what the crucial terms of money and
  bank represented in peoples mind in Turkey at
  three different economic periods
• before
• during
• and after the economic crisis.

5
Sampling

• Data were collected in three different periods
• early 1999, just before economic crisis with 150
  observations,
• in the beginning of 2001 with 165 observations
  during the economic crisis
• in early 2007 with 160 observations after
  economic crisis.

6
Analysis

• Social representations was assessed by word
  association technique (evocation task, by Vergès
  Bastounis, 2001).
• Participants were asked to provide associations
  to money and bank.
• Data analysis was conducted with the rank by
  frequency model.

7
Findings
Table 1. Social representations for money in
three different periods
8
Findings
Table 2. Social representations for bank in three
different periods
9
Conclusions

• The evocations turn from saving into expenses
• These different periods affect the economic
  values.
• Money, defined as a tool before the crisis became
  a goal after the crisis period and occupied a
  more important place in the peoples lives. While
  remaining as power symbol money has become a mean
  for recognition.