Tire Dealers SOURCES: MODERN TIRE DEALER, 2001 SIMMONS, 2000

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Tire DealersSOURCES MODERN TIRE DEALER, 2001 /
SIMMONS, 2000
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18 Adults Who Purchased Passenger Car Tires In
2000

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18 Adults Who Purchased Truck/SUV/Van Tires In
2000

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18 Adults Who Had Repairs Done At A Tire Dealer
In 2000

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What They Buy ...

• 20 of tire buyers purchased performance tires as
  a changeover from original equipment tires on
  their new cars in 2000.
• 27 of tire buyers who replaced their original
  equipment performance tires chose the same brand
  in 2000, down from 30.7 in 1994.
• All-season tires accounted for 88 of the
  domestic passenger car replacement tire market in
  2000, and 83 of those installed as original
  equipment.
• 51 of participants in a 2000 study said that the
  tire brand is one of the factors that influences
  their vehicle purchasing decision.
• A 2000 dealer survey showed that 34 of custom
  wheel buyers are 16-24 years old, 35 are 25-34,
  20 are between the ages of 35 and 49 and 11 are
  50 or older.

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And Finally ...

• A 2000 study of performance tire customers found
  that 32 specify a brand and then buy that same
  brand, while 43 specify a brand but make a
  different choice based on dealer recommendations.
  25 of performance tire consumers do not specify
  a brand.
• For the average independent tire dealer, tire
  sales accounted for 52 of earnings in 2000,
  while automotive service was responsible for the
  remaining 48 of revenues.
• Domestic models account for 68.8 of the vehicles
  requiring automotive service at the average
  independent tire dealer, with imports making up
  the remaining 31.2. Those vehicles that are
  serviced average 6.5 years in age.