BETTER BUSINESS WITH BRITAIN

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BETTER BUSINESS WITH BRITAIN

• by Tony Burrows, EBS

Unlocking Business Potential in the UK Market
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EBS the company

• Founded in 1991
• Over 250 Nordic companies helped
• - mostly SMEs
• - some subsidiaries of public companies
• - typical client between 20 and 150 employed
• Want control of own operation in UK
• Founded UK Business Club

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United Kingdom economic facts

• The worlds 4th largest economy
• 59.6 million population
• 30 million people live within 2 hours by car from
  most major cities
• UK has over 40 of all inward investment into EU
• UK receives 8 of all worldwide Foreign Direct
  Investment. Only USA receives more

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Households

• There is a growing number of households in the UK

Number of households (millions)
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High Employment

• The UK has a rising number of people in work,
  earning money, and buying products

Millions
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Disposable Income

• Free income after tax and housing costs

GBP
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Factors for Success

• Large market treat it seriously
• Identify benefits of your product in target
  markets
• London v regions
• Reseller v own operation
• Do not assume
• Think local
• Keep control

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The Brits and doing efficient business with them

• Dress
• People
• Politics
• Payments cheque v bank giro
• Decision making process
• Negotiation skills
• Language
• Travel and time

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In Summary

• The UK-
• Large market
• Traditionally friendly to Scandinavian region
  
• Strong and stable economy
• And, through EBS and our UK Business Club
  colleagues, accessible at low risk