Networking to Reach Diverse Donors

1
Networking to Reach Diverse Donors
Nicole Brown Manager, Relationship and Community
Outreach Yadira Pagan Manager, Corporate
Community Relations
2
New York Blood Center (NYBC)
New York Blood Center (NYBC) is a non-profit
organization that supports approximately 200 area
hospitals, providing needed blood and blood
components for the 18 million people in the New
York/ New Jersey metropolitan area. NYBC is also
a world leader in hematology, clinical services
and transfusion science, conducting both basic
and applied research in these important fields.
Because of this leadership position, NYBC not
only develops and distributes innovative blood
products and services it also provides
comprehensive training, public education and
medical services for both health care
professionals and the community. The Regions
of the New York Blood Center Brooklyn/Staten
Island Blood Services Hudson Valley Blood
Services Long Island Blood Services New Jersey
Blood Services New York Blood Services
3
Diversity in New York City- Population Totals
Totals based on 2000 Census
4
NYC Donor Diversity Base (Five Boroughs)
Total Donors for 2008 116,981
5
Building Relationships in Diverse Communities

• Become familiar with the culture
• Details of population (Demographics, music,
  language, etc)
• Dynamics of the culture (How to make things
  happen)
• History regarding blood donations
• DO NOT ASSUME THAT ALL CULTURES ARE THE SAME
• Display a genuine and well planned approach/
  interest
• Maintain an open line of communication
• Be respectful of cultural differences
• Have patience in result expectations

6
Networking Goals for More Diverse Blood

• Build TRUST within the cultural community
• Identify the key stakeholders in the community
• Create awareness for the need
• Establish long-term relationships with groups
• Establish NYBC brand recognition in the community
• MORE BLOOD DRIVES

7
LatinVision Networking Tree
8
Harlem Business Association Networking Tree
9
Increase in First Time Donors

• NYBC had an average of 16.5 first time donors
  per drive in 2008.
• Harlems Children Zone (February 24, 2009)
• Blood Drive Results
• 43 Donors Registered
• 32 Donations Received
• 18 were first time donors (56)
• 10 were first time Black donors (31)

10
Networking Cycle
11
Whats Next?

• Network on a regular basis
• Maintain consistent follow-up
• Be sure to follow-through
• Measure your results
• Realize this is an investment
• Results can be seen immediately or long-term
• YOUR REPUTATION NOT ONLY FOLLOWS YOU, BUT
  PRECEDES YOU!

12
Suggested Networking Opportunities

• National
• NAACP www.naacp.org
• Urban League www.nul.org
• LatinVision www.latinvision.com
• Association of Hispanic Healthcare
  Executives www.ahhe.org
• Local
• Community Boards or Civic Associations
• EOC (Economic Opportunity Council)
• BID (Business Improvement District)
• Latino Fraternities and Sororities www.nalfo.org
• Black Fraternities and Sororities www.nphchq.org
• Chamber of Commerce http//www.uschamber.com/ch
  ambers
• Community Health/ Disease Related
• Sickle Cell Disease Associations
  www.sicklecelldisease.org
• American Diabetes Association www.diabetes.org
• American Heart Association www.americanheart.org

13
Questions?