Domino's Pizza

1
Domino's Pizza

• Marques, Robinson, and Simpson

2
What market does the company serve?

• Pizza is a 30 billion per year industry.
  Approximately 3 billion pizzas are
  sold in the U.S. annually through 61,269
  pizzerias. Each man, woman and child in America
  eats an average of 46 slices (23 pounds) of pizza
  a year. Pepperoni is America's favorite topping
  (36 of all pizza orders) approximately
  251,770,000 pounds are consumed each year..

3
Does the company serve other businesses,
professionals, or individual consumers?

• Through its network of 18 domestic distribution
  centers, Domino's Pizza Distribution regularly
  supplies more than 4,800 pizza stores with more
  than 240 products, ranging from dough to pizza
  boxes. The number of products
  offered by DPD continues to expand.
  Similarly, the ongoing demand for new technology
  and basic equipment is provided by DPD's
  Equipment Supply division which offers items
  such as make lines, crew uniforms and ovens as
  well as merchandise support for national
  promotional programs.

4
How does the company make its money?

• Products Domino's Pizza offers Crunchy Thin
  Crust, Ultimate Deep Dish and Classic Hand Tossed
  pizzas with a number of regional toppings. Side
  items include Domino's Pizza Buffalo Chicken
  Kickers? Bread Sticks, Cheesy Bread, Cinna Stix,
  Domino's Dots and Buffalo Wings. Beverages
  consist of icy cold
  Coca-Cola products.

5
How does the company sell to its market?

• You can place orders over the Internet, in
  stores, and some schools offer it for school lunch

6
How long has the company been in business?

• Like most corporate success stories, Domino's
  started out small - with just one store in 1960.
  However, in 1978 the 200th Domino's store opened,
  and things really began to cook. By 1983 there
  were 1000 Domino's stores, and 5000 in 1989.
  Today, there are more than 7000 stores -
  including over 2000 outside the United States

7
What other companies offer similar products or
services?

• Pizza Hut
• Pappa Johns