PSYC 3382

1
Beginning Psychological Research

• Chapter 1

2
Types of Research

• Applied
• Human Factors
• Industrial/Organizational
• Clinical/Counseling/Health
• Basic
• Social
• Developmental
• Cognitive
• Personality

3
Cockpit Design
4
Representing Horizons
5
Cockpit Design (2)
6
(No Transcript)
7
(No Transcript)
8
(No Transcript)
9
(No Transcript)
10
(No Transcript)
11
(No Transcript)
12
(No Transcript)
13
(No Transcript)
14
Types of Psychological Research

• Applied
• Human Factors
• Industrial/Organizational
• Clinical/Counseling/Health
• Basic
• Social (attitudes, attraction, persuasion,
  conformity)
• Cognitive (language, memory, decision making)
• Developmental (age-specific function levels)
• Personality (traits, motivation, individual
  differences)

15
Stroop Demo

• Introduction
• Are aspects of reading automatic?
• Method
• Conflict vs. No Conflict is manipulated
• Task familiarity we read everyday and expect
  the words to make sense
• Time is what is measured
• Confounds?

16
Stroop Demo (2)

• Results
• Participants took longer to counts than to read
  digits and took longer to count s than the
  other conditions
• You will notice similar patterns with the colored
  words

17
Stroop Demo (3)

• Discussion
• The automatic nature of reading interferes with
  our ability to complete the assigned task.
• What are some problems with the task as we
  performed it in class?
• What other Stroop-like examples can you think of?

18
Goals of Research

• Description
• Describe a behavioral phenomenon
• Explanation
• Develop explanations for behavior
• Prediction
• Attempt to predict behavior or performance
• Control
• Psychotherapy or therapeutic interventions

19
Goals of Research (2)

• Textbook version
• Description
• Prediction
• Determine causality
• Temporal precedence
• Covariation of cause and effect
• Eliminate alternative explanations
• Explanation

20
Goals of this Class

• Conducting Research
• Contribute to the evolution of knowledge
• Different researchers ask different questions
• Different researchers approach the same questions
  differently
• Evaluate Research
• Critical Thinking skills
• Awareness of scientific methods/process