Your Name

1
Your Name

• Internet Facts and Figures

Insert your company logo, your name, photo and/or
contact info here
2
Your Name

• Most Agents Only Market TO Home Sellers
• I Market FOR Home Sellers
• Most Agents merely POST your listing
• I HOST your home to the largest audience of
  home buyers online

Your Home Deserves Featured Marketing on
REALTOR.com
3
The Importance of Online Marketing

• Home buyers use the Internet to search for a home
  more than any other media.
• Home buyers say the two most important features
  are photos and detailed descriptions.
• Buyers are nearly 5 times more likely to find the
  home they purchase online rather than in the
  newspaper.

Source 2006 National Association of REALTORS
Profile of Home Buyers and Sellers
4
Why I Market Properties Online
More consumers are searching online
Source The 2002-2006 NAR Profile of Home
Buyers and Sellers
5
I Will Market Your Home on These Web Sites
Subject to change
6
Consumers Spend More Time on REALTOR.com
Percent of Time Spent Searching on Comparable
Real Estate Aggregation Sites
Net Ratings based on reporting of the time
online users spent during Sept 2006 on
REALTOR.com and other comparable real estate
listing aggregation sites and excluding sites of
franchisors/brokerages .
7
More Consumers Search REALTOR.com
Total Unique Users Per Month
Source Media Metrix average for 2006 for
select real estate aggregation sites
8
How would you like your home marketed?
Online
Print
Comprehensive content includes customized home
description, multiple photos, and interactive
consumer contact opportunities which enable us to
provide your home with the exposure it deserves.
9
How I will market your home online
10
I am a Local Specialist Online

• Home buyers will see your home on ltInsert your
  companys Web site Address/URLgt and my personal
  Web site at ltaddress/URLgt

Insert a screen shot of your company's Web site
and your personal Web site
11
I Will Showcase Your Home on REALTOR.com
By listing with me, your home will be on
REALTOR.com. The door will be opened to millions
of online consumers actively looking to purchase.

• Benefits
• I will add what consumers want most - photos
• I will create a custom property description
• Buyers can inquire about your home 24/7 via
  email, phone or fax

12
I Will Feature Your Home First
Featured Homes positions are limited in your
market. That is why I have secured space to
ensure that your home gets top local billing on
the 1 real estate site REALTOR.com
Featured Homes are seen 500 more often, on
average!
Featured Homes ensures that your home stands out
at the top of the search page linking consumers
directly to your propertys details and my
contact information.

• Benefits
• Differentiates your home in front of millions of
  potential buyers.
• Attracts targeted home searches to your property

Media Metrix based on reporting of the time
online users spent during 2005 on REALTOR.com
and other comparable real estate listing
aggregation sites and excluding sites of
franchisors/brokerages
13
Featuring Your Community on REALTOR.com
I hold one of a select few Featured Community
positions to Feature Your Community on the 1
Real Estate Site

• Benefits
• I will connect your community to the largest
  audience of home buyers online.
• I promote your community's lifestyle to buyers
  searching in the community and also neighboring
  communities.
• My investment to bring more awareness and demand
  for your community sets my marketing apart.

My investment in becoming one of a select few
Featured Community on the 1 real estate site
helps ensure that you are represented by one of
Americas preeminent real estate marketers online.
Media Metrix reporting the average number of
unique visitors to the site each month of 2006
14
Using the Featured CMA Marketing System to Help
Sell Homes For More
I am positioned on REALTOR.com to present recent
sales data for your area directly from the
REALTOR.com Home Page, the 1 Real Estate Site

• Benefits
• I am seen as a trusted professional in your
  market who provides sales data, home value
  reports and strategies on how to make a home
  worth more.
• Prospective buyers comparing prices of listed
  properties using the Whats My Home Worth? may
  see your home on my website

Easy, anonymous access
REALTOR.com Home Page
Requests include consumers contact information
Positions you as the Expert Consumers Consult to
Make Their Home Worth More
15
Tracking Traffic to Your Home
I will show you how often your home was shown
on the real estate site where more potential
buyers go to find a home, REALTOR.com
16
My Online Marketing Pledge

• I will feature your home on the 1 real estate
  site so it can be seen first and get as much as
  500 more exposure
• I will submit your property to multiple Web sites
  on the Internet including REALTOR.com with up to
  25 multiple photos in marketing your property
  online
• Each online listing will include detailed
  information about your property for buyers to
  view
• Each online listing will include detailed
  neighborhood information including schools
• Each site that features your property will
  include multiple ways to inquire about your
  property
• Inquires about your property will be responded to
  in a timely manner

ltInsert agent namegt
Media Metrix, 2005. Based on Homestore Inc.s
internal analysis for October 2005 January
2006, average measure of property showings with
Featured Homes versus property showings for
non-Showcase Listings