Year 12 2A 3A

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Year 12 2A / 3A

• Exam Revision Visual Analysis

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My-Classes

• Access PowerPoint Presentation
• Notes and handouts
• Sample annotated analysis of visual images

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Aims of the Presentation

• Revise key terms
• Offer strategies for analysing an image
• Offer strategies to develop your analysis

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Leading Lines

• Purpose encourage the viewers gaze into the
  frame and direct their attention to specific
  areas of interest.
• Link items or ideas within the frame together.
• Evaluate the effectiveness of an image.
• Well constructed image will encourage our gaze to
  be reinvested within the frame.

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Curved vs Linear Lines or Shapes

• Curved leading lines or shapes are easy for our
  eye to follow, therefore we will naturally relax.
• Curved lines or shapes encourages pleasure in
  viewing.
• Strong linear leading lines or shapes are
  confrontational and will generally be used to
  establish ideas of strength, confidence,
  direction, power etc.

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Strong linear leading lines and shapes can be
used to establish ideas of power, endurance or
stability.
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Diagonal leading lines establishes a visual path
that enables the eye to move within the piece.
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DEVELOPING YOUR RESPONSELeading lines -
Questions to ask

• Where is our attention drawn to first? How and
  why?
• What relationships or connections are established
  between objects as a result of leading lines?
• What meaning can be made as a result of this
  relationship?
• What shapes are repeated in the frame to contrast
  or compliment the leading line? Why?
• What tone, atmosphere is created?
• How are we encouraged to respond to relationships
  within the frame, repeated shapes and patterns of
  viewing? Why?

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BALANCE IN COMPOSITIONRule of Thirds

• A guideline commonly followed by visual artists
  to achieve balance and harmony.
• The objective is to keep the subject(s) and areas
  of interest (such as the horizon) away from the
  centre of the image.
• By placing items of interest near one of these
  lines, or ideally near an intersection of lines,
  a balance in composition can be achieved,
  encouraging the viewers attention to be directed
  to these areas.
• Lighting and use of space within a frame can be
  described according to ratios of 1/3rds.

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Lighting can be expressed according to a ratio.
Approximately 1/3 light to 2/3 dark. Use the
ratio of light to describe or comment on use of
lighting, the development of tone and atmosphere.
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DEVELOPING YOUR RESPONSERule of thirds -
Questions to ask

• Are there objects of interest placed near or on
  an intersecting line?
• Can I describe lighting, tonal variation, texture
  and space used within the frame according to a
  ratio of 1/3?
• Does the image achieve a balance in composition
  and therefore encourage me to maintain my gaze
  within the frame? How?

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Describing objects or subjects within the frame

• Always describe the
• texture,
• tone,
• shape,
• atmosphere
• arrangement of objects within a frame,
• colour
• contrast between all of the above

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Tone - the lights, midtones and darks throughout
the piece

• Sepia tone (colouring)
• Limited tonal variation (limited contrast in
  light and dark)
• Dominant mid or medium tones

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Texture-surface qualities which translate into
tactile illusions
Irregular
Ridged
Coarse
Rugose
Uneven
Jagged
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The Gaze

• Explores relationships between subject/s within
  the frame and the spectator.
• The gaze help you comment on
• Identity formation
• Power relationships
• Gender roles
• Class
• Marginalised groups and peoples

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Questions to ask

• Who is privileged within the frame and/or
  spectator? (Power/Gender)
• Are we positioned as removed or as a part of the
  frame?
• What type of gaze is used
• Intra-diegetic gaze (subjects looking at each
  other within the frame)
• Extra-diegetic gaze (subject looks at the
  spectator, you)

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Intra-diegetic gaze, where one subject is looking
at another, or the subjects are looking at each
other.
The intra-diegetic gaze, the leading lines which
encourage our eye to be directed toward the
subjects focus, the interlocking forehead and
the repetition of curved lines and shapes all
suggest ideas associated with unity, balance,
equality between males and females.
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Extra-diegetic gaze, where the subject looks out
of the frame at us.

• Leading line intersects the key aspects of the
  image
• Tag Heuer Logo
• Watch
• Written code key words you made of?
• Golf club
• Watch
• Subjects gaze

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• THE EFFECT?
• Repetition of product placement
• Directly challenging the viewer through the
  written code.
• Repetition of challenging the viewer through the
  extra-diegetic gaze.

How does the leading line coupled with the
extra-diegetic gaze position us to respond to the
advertisement? (Draw on your knowledge of
advertisement marketing strategies such as
AIDA. Attention, Interest, Desire, Action)
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Once you have identified the purpose of the image
and begun to understand its meaning, build on
your analysis by looking at other aspects within
the frame.
Limited palette
Mid shot
Relaxed and confident body language
Golf club as a prop watch connected what
effect?
Rule of 3rds subject 1/3
Lighting backlit subject
Texture smooth, refined, precise
Tone cool, even, mid
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The Narrative of Images
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The Narrative of Images

• ORIENTATION
• COMPLICATION
• RESOLUTION

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The Narrative of Images

• ORIENTATION
• The same elements as print fiction apply
• Setting (Where is it? What? How is it framed?)
• Characters (Describe the subject of the image)
• A sense of events (What moment has been captured?)

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The Narrative of Images

• COMPLICATION
• Is there a sense of CONFLICT? Does this reflect
  something you have studied?
• Is there a sense of INTRIGUE? How have you been
  positioned to recognise this? Consider the
  purpose of this positioning.
• Is there a sense of HUMOUR? Upon what expectation
  does the humour rely?

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The Narrative of Images

• RESOLUTION
• What IMPACT is the image likely to have? Upon
  whom? Where might it appear?
• What ACTION does it require/might it incite from
  the viewer? What RESPONSE?
• What CONCEPT is explored?

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The Narrative of Images

• RESOLUTION
• What IMPACT is the image likely to have? Upon
  whom? Where might it appear?
• What ACTION does it require/might it incite from
  the viewer? What RESPONSE?
• What CONCEPT is explored?
• CLASS
• GENDER
• MARGINALISATION
• POWER
• SUCCESS, FAILURE, FRUSTRATION, JOY

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• Key points of interest
• Lighting
• Slum
• Rubbish reflecting the light
• Rubbish in the foreground
• Suggestion of the viewer being a part of the frame

• Rubbish
• Subjects
• Return to lighting

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VISUAL CODES

• TECHNICAL CODES
• - visual language used for effect
• WRITTEN CODES
• - captions, titles, dates, publications
• SYMBOLIC CODES
• - use of written and technical codes to
  represent other ideas

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Destruction
Timor Ghost Demonstration
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