Bruce Himmelblau

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Working with the Web

• Bruce Himmelblau
• Blue Sky Video Productions
• www.bsvp.com847-295-9555

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3 assumptions

• 1- we all know the value of having a website.
• 2 - we have a website or plan to get one soon.
• 3 - were videographers, not webmasters, so we
  dont have hours and hours to spend working on
  our website.

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The Internet

• World Population 6.5 billon
• Google Web Pages 8 billion
• Google web searches/day 9 million

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Search Analysis
Keyword search for Chicago Wedding Videography

• 2003 2005
• 1,870 637,000
• 4,830 164,000
• 1,699 33,632
• 802 644,000

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ISP Internet Service Provider E-mail address
Avoid
using _at_aol, yahoo, etc.
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Getting up running
Domain Name 9
- 35/yr. Web Design
300 Hosting Fee 10 -
50/mo. 120 - 600/yr. First Year Investment
419 to 935
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Getting Traffic
2000 Visitors per month 100 Inquiries/mo. 5 3
jobs/mo. .15 _at_ 1,000 ea. 36,000/yr. _at_
2,200 ea. 79,200/yr.
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Getting Traffic
2000 Visitors per month 100 Inquiries/mo. 5 1
corporate job/mo. .05 _at_ 10,000 ea.
120,000/yr.
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Return On Investment

• First Year
• 935.00 initial investment
• 36,000.00 gross income
• 385 ROI

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Return On Investment

• Year 10
• 455.00 annual expense
• 79,200.00 gross income
• 17,407 ROI

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Important website elements
1. Keep it simple, clean uncluttered 2. Catch
them in the first 8 seconds. 3. The first page
should load FAST 4. A navigation system that a
6-year-old can master. 5. Update your site
regularly with fresh information. 6. Hire
professionals to design your site.
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Search Engines
Source NetRatings from SearchEngineWatch.com
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Search Engine Optimization
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Search Engine Friendly
- Designed for Use- Website Navigation- Page
Content- Keyword Research
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Designed for Use
Catch
Keep
Direct
__________Profits
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Search Engine Navigation
Users Dictionary
Search Engine Novel
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Page Content
Users Keywords
Search Engine Frequency
Keywords Frequency
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Keyword Research
Being on top for something you dont offer
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Keyword Research
Example 1 No similar keywords
Videographer

• Bride GroomMother, Father, Bridesmaids,Groomsm
  en, Cousins, Uncles,Aunts, Friends,
  Acquaintances

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Keyword Research
Example 1 No similar keywords
Videographer
Chicago

• Bride Groom

Phoenix
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Keyword Research
Example 2Included somewhere in search results
Videographer
Chicago Wedding

• Bride Groom

Wedding Phoenix
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Keyword Research
Example 3 Top Ranking
Videographer
Chicago Wedding Videography

• Bride Groom

Chicago Wedding Videography
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Being found by client referrals
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Being found by client referrals
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Being found by client referrals
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Optimizing your Title tag

• The ltTITLEgt tag should be approx. 10 words in
  length and include your company name along with a
  descriptive phrase.
• Each page of your site should have it's own
  unique title tag

ltTITLEgtChicago Wedding Videography Corporate
video production - Blue Sky Video
Productionslt/TITLEgt
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Meta tags are dead
ltmeta NAME"description" CONTENT

Meta tags 1996-2003
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Anatomyof aWeb page
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Headings
H1 H2 H3 H4
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Optimizing Heading Tags

• lth1gtHeading Size 1lt/h1gt
• lth2gtHeading Size 2lt/h2gt
• lth3gtHeading Size 3 lt/h3gt
• lth4gtHeading Size 4lt/h4gt
• Headings can go anywhere within the HTML of your
  page.
• Break it up your page into separate sections with
  headings.

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Optimizing Text Hyperlinks
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Optimizing Text Hyperlinks
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Optimizing Text Hyperlinks

• Tag tips
• Try to include your most important keyword
  phrases within the hyperlink itself.
• Try to include your most important keyword
  phrases in the text that immediately precedes, or
  follows the hyperlink.
• Be careful not to keyword stuff! Make sure your
  links and surrounding text are still readable and
  make sense after you include a keyword phrase or
  two

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Optimizing Text Hyperlinks

• What it looks like

User Videos Search Engine ltA
href"http//www.bsvp.com/videos.html"gtVideoslt/Agt
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Blue Sky Video Productions
Body Copy hidden text
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Optimizing Your Images "alt" Attribute

• What it
  looks likeltIMG SRCbride_and_groom.gif"
  altwedding first dance videography"gt

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Optimizing Your Images "alt" Attribute

• Tag Tips
• Be sure to use the keyword phrases that you also
  used in the page copy, title tag, meta
  description and other tags.
• Do not try to cram a bunch of keywords into the
  "alt" attribute. Use 2 to 5 words per image.
• Describe the image - do not just list keywords.
• The "alt" attribute is also a good place for
  misspellings and plural keyword phrases that you
  may not have used elsewhere.

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Alt tags
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Alt tags
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Every image should have an useful alt
description
altaward winning videography
altweddings and events
alttestimonials from brides and grooms
altcorporate video production
altCannon Video Inland Empire California
altSubject of WEVAs Battle of the
Videographers
altDigital video production
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Optimizing Your Page Copy

• 100 words of copy
• important keyword phrases used in your other tags
  
• how-to articles, tips or tutorials pages

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Potential Site Design/Set Up Problems

• Frames
• Flash
• Image Maps for navigation
• Javascript for navigation

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Heading Frame

• Contents
• Navigation
• frame

Main web page content Key information that search
engines look for.
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Sites that use Flash
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Cannon 2
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Sites that use Image Mapsfor navigation
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Sites that use Javascriptfor navigation
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Selecting the Correct Keywords

• Think "specific keyword phrases" not "keywords".
• Try to think like the target audience.
• Check out the competition for ideas.
• Develop a list of keyword phrases

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Google Rankings
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Google Rankings
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Google Rankings
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Blue Sky Video Productions
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Submission Tools
Compose short long versions of a description of
your website - not your services.
Submit-it.com (Microsoft bCentral)Register-it.com
(Netscape)WebsiteGold.com
Do it yourself
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Google Rankings
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Google Rankings
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How Popular are you?
AltaVista, Google Northern Lightlinkbsvp.com A
llTheWeb.comlink.allbsvp.com Inktomi (AOL
Search, HotBot, iWon, MSN Search, LookSmart)
linkdomainbsvp.com General searchwww.bsvp.com

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Linking

• Its all a popularity contest
• Who are you linking to?
• Whos linking to you?

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Reciprocal Linking
.85
.92
.90
.55
.85
.35
.25
.35
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Quantity vs. Quality
One link from Or One link each from 5 DJ
websites
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Sites with Traffic
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Building Traffic
www.blogger.com
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Building Traffic
www.blogger.com
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Buying your way to the top
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Buying your way to the top
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Buying your way to the top
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Buying your way to the top
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Video Search Engines
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Video Search Engines
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Video Search Engines
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Video Search Engines
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Video Search Engines
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mistakes to avoid

• Sight design
• Eliminate exchange banners too widespread
  slows loading
• Too many graphic slow loading
• Keep pages short

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A Page Too Long
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mistakes to avoid

• Dont submit sight before its ready
• Dont submit too many pages the same day
• Pages names with similar names use creative
  unique names
• Inappropriate keywords
• Dates - unless you update frequently or material
  is date relevant
• Counters

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Hit Counters
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spamming thesearch engines

• Do not
• trick the search engines into listing your site
• List keywords with commas in title or body
• Use the same color text on your page as the
  page's background color.
• Use multiple instances of the same tag
• Submit identical pages
• Submit the same page to any engine more than once
  within 24hrs
• Use any keywords in your keywords meta tag that
  do not directly relate to the content of your
  page.

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Using E-mail

• Respond to inquiries
• E-brochures
• Newsletters
• Direct-Marketing

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Feedback
Hits Visits Pages viewedEntry Pages / Exit
Pages Referrals Search Strings
Hits Visits Pages viewedEntry Pages / Exit
Pages Referrals Search Strings
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Online Marketing Wedding Related Sites

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Getting Your Site Into Portals and Search Engines

• Google
• AOL Search
• DirectHit
• HotBot
• Lycos
• Netscape Search

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How to be in the Top 10

• Multiple URLs - bsvp.com blueskyvideo.biz
• Page Title - Chicago video production editing -
  Chicago corporate video production services, Blue
  Sky Video Productions
• Content - repeat critical words wedding, video,
  etc.
• Popularity
• Links
• Traffic

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Essential Websites
Google.comYahoo.commsn.comhttp//dmoz.orgSearc
hEngineWatch.comGoogleRankings.comBlogger.comWE
VA.com
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Contact Info
Bruce HimmelblauBlue Sky Video
Productions847-295-9555www.bsvp.com
For FREE 6 month listing on a National Wedding
website give me your card orEmail me at
bruce_at_bsvp.com