The Great Indoors

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The Great Indoors

• By Daniel Adkins, Kevin Damron, and Joe Perdue

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Mission Statement

• The Great Indoors will be recognized as the
  leader in video gaming entertainment. The Great
  Indoors will be a local gaming center that will
  bring clean and safe entertainment to the local
  community and tourists. We will provide services
  that will benefit the community and insure a
  return on investment for the owners.

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Business Overview

• Located in the Huntington Mall
• Time will be placed on swipe cards
• All Computers will be used for gaming and general
  purposes.
• 44 public play
• 12 tournament play
• 3 XBOX and 3 PS2 consoles

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The View
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Company Goals

• An overall entertainment experience.
• Provide a service that is much needed to the
  community.

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Keys to Success

• Keeping our technology up to date.
• Location.
• World Class Customer service.

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Our Services

• Types of Games
• Working on the computer
• Surfing the web and checking email

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Market Analysis

• Industry trends
• Growth
• Total Market
• 51,500 live in Huntington/Ashland
• 65 are 44 years or younger
• Target Market
• Range from 8 to 30 years old.
• 85 of Customers Live within 30 Minutes

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Competition

• Direct competition
• Indirect competition
• Billy Bobs
• Blockbuster
• Online games _at_ home

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Sales Strategy

• Price Chart

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Advertising Strategy

• Word of mouth
• Website
• Flyers
• Possible TV and Radio Advertising

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Management Information

• Kevin Day to Day Management
• Joe Customer Relations
• Daniel Bookkeeping and IT
• Employees

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Financial Information

• Hire an accountant.
• Whenever you are audited put all documents into
  several large trash bags and stir with..
• NI 49,870 / TA 154,285 32 ROI

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Startup Costs
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Capital Investment
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Capital Investment
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Capital Investment
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Sales Volume

• Sales based on max capacity x max hrs.
• Less 8020 sales volume
• Cash sales 60
• Credit sales 40 - 3 avg. transaction fee

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Net Monthly Earnings
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Break Even Point

• 108,726 yearly costs
• 9,061 monthly costs
• 1,510 1-hour customers monthly

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Funds and Usage
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Conclusion

• The City of Huntington and the Marshall Students
  have needs for our company.
• We are promoting a good environment with good
  clean fun.
• We will finish in the black in the first year.
• Dont forget to bag the Audit !!!!!!!