WHATS NEXT FUTURE TRENDS

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WHATS NEXT! FUTURE TRENDS
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Mark Erickson, CMCVice President Dean of
Culinary EducationThe Culinary Institute of
America
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There are many methods for predicting the
future. For example, you can read horoscopes, tea
leaves, tarot cards, or crystal balls.
Collectively, these methods are known as "nutty
methods."
Or you can put well-researched facts into
sophisticated computer models, more commonly
referred to as "a complete waste of time."
Scott Adams (1957 - ), The Dilbert Future
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The Future
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Hyde Park, NY Campus
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Fad vs. Trend Timeline
Impact
Time
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Trend Reaction Timeline
Impact
Time
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A CULINARY PHENOMENON

• The Plate Is Flat
• A BRIEF HISTORY OF FOOD IN
• THE TWENTY-FIRST CENTURY
• Mark V. Erickson

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Mega-Trends
Flavor Immigration
Healthfulness
Food Ethics
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MonksvsFranciscans
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Steve JaysonCorporate Executive Chef, Vice
PresidentUniversal Parks and Resorts
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Universal Orlando Food Service Locations

• 15 Full Service Restaurants
• 15 Fast Casual Locations
• 30 Walk Up Locations
• 65 Cart Locations

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Central Florida Tourist Demographics

• 45.7 million combined Domestic and International
  visitors are estimated for 2009
• 42.9 million Domestic visitors
• 2.8 million International visitors
• United Kingdom is Orlandos top international
  market
• 936,000 visitors estimated for 2009
• Canada is Orlandos second largest international
  market
• 842,000 visitors estimated for 2009

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Industry Buzz Words

• Baby Boomers
• Balance Between Health and Indulgences
• Convenience Enthusiastics
• Edible Technology
• Fanatical Foodies
• Fast Food Junkies
• Grab and Gos
• Green is Good
• Health or Hype
• The Minority Influence
• Natural and Perceived Freshness
• Organic Offspring
• Small Makes Big Money Too

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The Minority Influence

• Hispanics 18 population by 2020
• 81 of the population increase from 2000 to 2020
  will be from minority groups

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Small Makes Big Money Too
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Doug Martinides Vice President Food Beverage
DevelopmentAramark
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(The Need for)Equipment Innovation in Contract
Management

• ARAMARK
• North America Food, Hospitality Facilities
  Services

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Agenda

• Practical Solutions to Todays Business Model
• Creating Better Environments, Experiences and
  Outcomes
• Environmental Stewardship

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Practical Solutions to Todays Business Model

• Shrinking populations, service times, budgets and
  staff
• Shifted from Cafeterias to Scalable Retail
  Solutions
• And the equipment world hasnt caught up
• Nothing truly new since Impingers, Combis and
  Dual energy
• Time to re-write the 1964 Cornell Book and retire
  the steam-table

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Creating Better Environments, Experiences
Outcomes

• Production has shifted to the other side of the
  wall
• Contemporary retail
• Styling is critical not just about function and
  volume
• Europes way out front
• Colors, shapes, etc., especially refrigeration
• Authenticity and World Flavors
• Cookings a part of the experience
• Asia (wok and steam)
• India (tandoor)
• Mexico (comal)

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Environmental Stewardship

• No longer the equipment business as usual
• The equipment business of tomorrow, needs to
• Consider the Employee operator
• Ease of use, cleaning and servicing
• Delivering a Healthier Solution
• Air baking, oil-less fryers, etc
• Address HVAC requirements creatively
• Reduce Energy Use
• Reduce Water waste
• Enable LEED Certification
• How its produced may influence who we partner

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Sandra AndrewsHospitality Industry Solutions
Director Lodging, Gaming, Foodservice, Travel
EntertainmentMicrosoft Distribution Services
Industry Group
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Whats Next! Future Trends
NAFEM Panel February 7, 2009 Sandra
Andrews Director of Hospitality
Industry Microsoft Corporation
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Technology Trends
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Technology Enablers
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Microsoft Surface VIDEO
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Microsoft TAG VIDEO
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Self-Service with Digital Revenue Stream

• Pay-at-the Table
• Increase table turns
• Reduce credit card fees with Pin-based debit
• Interactive Promotions
• Increase revenue
• Increase product trail
• Increase Guest Satisfaction
• Real-time feedback
• Empowering the guest to take control of their
  experience
• Nutritional information

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www.microsoft.com\foodservice
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WHATS NEXT! FUTURE TRENDS