Start

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Start
Innovative Search Engine Marketingfor Superior
Companies
Mobile Search OptimizationMSEO and User
Experience
Click for more information.
12.05.06
www.infusecreative.com
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Mobile Search Status Evolutionary Scale
Innovative Search Engine Marketingfor Superior
Companies
Search Engine Strategies 2006 Mobile Search
Optimization MSEO Overview

• Welcome!
• First, well take a look at demand, technology
  limitations, and user experienceall very
  important to shaping your approach to MSEO
• Then, well talk about how good old SEO becomes
  new MSEO!

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3
Mobile Search Status Evolutionary Scale
Innovative Search Engine Marketingfor Superior
Companies
Search Engine Strategies 2006 Mobile Search
Optimization Mobile Search POV

• Mobile Search is nascent, in its infancy (Both
  Pain AND Opportunity), and is not yet a must
  have channel for most clients due to roll out
  difficulty, fear of low yield/poor user
  experience, and challenge to monetize/ROAS
  outcome
• Howeverall indicators point to its eventually
  becoming a major marketing channel in the next
  2-4 years so, its time to pay attention at the
  very least and get involved at the very most!

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4
How many people are searching?
Innovative Search Engine Marketingfor Superior
Companies
Search Engine Strategies 2006 Mobile Search
Optimization Mobile Search Numbers

• 34.6 US mobile web users as of June, 2006
• 206 Million Mobile Phone Subscribers
• 81 are using XHTML browsers
• Source Telephia Mobile Internet Report.

• Where are people searching?

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Where are people searching?
Innovative Search Engine Marketingfor Superior
Companies
Search Engine Strategies 2006 Mobile Search
Optimization Mobile Search Numbers
Market share of top mobile browsers

• Openwave leads as Verizon/Nextel require
  standard
• Motorola/Nokia are top handset sellers in U.S.
• Blackberry/Treo users at 6, 7 respectively
• Microsoft at 8
• Source Telephia Mobile Internet Report.

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What are people searching?
Innovative Search Engine Marketingfor Superior
Companies
Search Engine Strategies 2006 Mobile Search
Optimization Mobile Search Samples
Berry 411 Search App 150K user samplingwhat are
people searching on their Blackberries? (Feb.
2006)
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What are people searching?
Innovative Search Engine Marketingfor Superior
Companies
Search Engine Strategies 2006 Mobile Search
Optimization Mobile Search Samples
Berry 411 Search App Exampleswhat are people
searching on their Blackberries? (Feb. 2006)
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Google Mobile Stats
Innovative Search Engine Marketingfor Superior
Companies
Search Engine Strategies 2006 Mobile Search
Optimization Google Mobile Search Study
Large scale Google mobile search user behavior
studyFANTASTIC! User cell/PDA search behavior
is completely different than desktop browser
behaviorimportant to note! http//www.esprockets.
com/papers/kamvar-baluja.chi06.pdf
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Google Mobile Stats
Innovative Search Engine Marketingfor Superior
Companies
Search Engine Strategies 2006 Mobile Search
Optimization Google Mobile Search Study

• Average Number of Words Per Query on Cell
  Phones 2.3 or 14.5 characters
• Average Number of Words Per Query on PDA 2.7 or
  17.5 characters
• Difficulty of entering keywords on most phones
  may influence keywords/usage
• 17 of queries are URLs
• Users average 29-36 seconds scouring search
  results page Only 8.5 of queries had more than 1
  search results request

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Google Mobile Stats
Innovative Search Engine Marketingfor Superior
Companies
Search Engine Strategies 2006 Mobile Search
Optimization Google Mobile Search Study
You can receive the rest of this power point on
mobile search engine marketing by sending an
email request to info_at_infusecreative.com
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Thank You
Innovative Search Engine Marketingfor Superior
Companies
10
SEARCH
Thank you. Infuse Creative, LLC www.infusecreativ
e.com
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