Shopping and ORM Solutions

1
Chapter 7

• Shopping and ORM Solutions

2
Agenda

• Online Shopping
• Electronic Software Distribution
• Configurator Tools
• Operational Resources Management
• Pricing on Internet

3
Online Shopping

• Business requirements
• Setting up consideration
• Tracking customers
• Process orders
• Administration
• Software feature
• Software selection

4
Business Requirements

• Select products
• Proper image of the online shop
• Cross-selling and cross-promotion
• Implementing method
• In house
• Outsourcing
• ISP hosting

5
Setting Up Consideration

• Competent employees
• Tracking customer
• Proper logistics partner and bank
• Software selection
• Additional features
• Auto-responder
• Chat room
• Newsgroup
• Automatic search engine
• configurator

6
Tracking Customers

• Basic authentication
• Login and password
• Cookies
• Domain name
• IP address
• Personalized URLs
• Strong authentication
• Digital certificates

7
Process Order

• Shopping basket
• Add and delete items
• Change amount
• Order method
• Web page
• E-mail
• Fax
• Telephone
• Normal mail

8
Process Order

• Payment System
• Security for credit card secure socket layer
  (SSL) and secure electronic transaction (SET)
• Paper and electronic cheques
• Invoice
• Cash on demand
• Automatic acknowledgements
• E-mail
• Fax

9
Process Order

• Discount calculation
• Tracking
• Order status
• Customer feedback

10
Administration

• Update product price
• Online
• Off line
• Database integration
• Entire buying process
• Marketing research
• Inventory management
• Availability
• Peak time
• Prioritization
• Customers

11
Software Feature

• Database
• Shopping basket
• Order and payment process
• Payment
• Reporting
• Search engine
• Web design templates
• Terms and conditions
• Interfaces
• Existing databases
• Enterprise and legacy applications

12
Software Selection

• Criteria
• Type hosting or product
• Platform
• Price
• Feature
• Others?
• Product
• HP Emporium
• IBM Net.Commerce
• Microsoft Commerce Server

13
Agenda

• Online Shopping
• Electronic Software Distribution
• Configurator Tools
• Operational Resources Management
• Pricing on Internet

14
Electronic Software Distribution

• Benefit
• Problem strategy

15
Benefit

• Reduce cost
• Shipping
• Duplication
• Delivery
• Inventory
• Flexible pricing strategy
• Concurrent licenses database management systems
• Licensed periods shareware or tryware or digital
  certificates
• Licensed session or time hotel installation

16
Problem Strategy

• Pirating
• Digital infrastructure strategy
• Compression format (FlashPix)
• Copy prevention (cSafe)
• Devices (ImageLock)
• Implementing consideration
• Easy to use (no. of installation, updating)
• No additional hardware

17
Agenda

• Online Shopping
• Electronic Software Distribution
• Configurator Tools
• Operational Resources Management
• Pricing on Internet

18
Configurator Tools

• Help customer to configure the desired product
• Benefits
• Reduce technical people in pre-sales and sales
• Reduce the return rate
• Reduce time requirement
• Products
• BT Squared Technologies
• Trilogy

19
Agenda

• Online Shopping
• Electronic Software Distribution
• Configurator Tools
• Operational Resources Management
• Pricing on Internet

20
Operational Resource Management

• Digitizing the paper based operational resource
  management
• Benefits
• Reduce transaction cost and price
• Track order
• Centralized control
• Features
• Administration tool non technical person
• Catalogue support multiple suppliers
• Search engine
• Enterprise integration
• Localization price and product
• Reporting
• Workflow

21
Operational Resource Management

• Products
• Commerce Chain by Commerce One
• Netscape CommerceXpert

22
Agenda

• Online Shopping
• Electronic Software Distribution
• Configurator Tools
• Operational Resources Management
• Pricing on Internet

23
Pricing on Internet

• Advertising pays the product
• Buyers willingness to pay
• Transaction costs based billing

24

• How do you use ESD and configurator in your
  organization to improve operation efficiency?
• Can you think the major features which are needed
  when you select a ORM tool?
• How does these new Internet pricing affect the
  traditional business?

25
Points to Remember

• Online Shopping
• Electronic Software Distribution
• Configurator Tools
• Operational Resources Management
• Pricing on Internet