Presenting Problem

1
Presenting Problem

• Complete in teams between Lectures 5 and 6.
• The following slides were used by Jennifer
  Bullard, Heliena Fox, and Jackie Lutz during
  their requirements presentation. They have,
  however, been mixed up. Do the following
• Reorder them into an order that makes sense.
• Construct a preliminary outline for your own
  teams presentation.
• Following the break, you will be able to check
  your order against the actual presentation.

2

• by
• Jennifer Bullard
• Heliena Fox
• Jackie Lutz

3
Activity Graph
4
Introduction to the Design

• Problem
• Women of today have little free time
• Shopping in person is too time consuming
• Online catalog shopping solves time problems
  but creates other issues
• Solution
• A personal online shopper that improves the
  convenience of online shopping without losing
  the ability to try on clothes

5
Supporting Activity Analysis

• The ePersonal Shopper will transform the activity
  of shopping for clothing.
• Target audience
• Working women
• Shopping mediation
• the Internet
• a catalog
• at stores

6
Scenarios of Current and Transformed Use
Activity Targeted Shopping
7
Requirements Issues

• Driving Specifications
• Improving Upon Current Practices
• Adaptability
• Ease of Use
• Time Efficiency
• Reliability Trust

8
Supporting Activity Analysis

• Primary focus--Internet shopper
• Observed actions
• Entering Personal Profile 14 min. 33
• Targeted Shopping 10 min. 24
• Technical Difficulties 3 min. 7
• Considering for Purchase 5 min. 12
• Online Search 10 min. 24

9
Developmental History

• Goal To purchase a bathing suit
• Conflicts Time constraints
• Career
• Family
• Household barn chores
• Dissatisfactions Internet shopping
• Technical difficulties
• Inability to try on suits

10
Scenarios of Current and Transformed Use
Activity Buying
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Requirements Issues

• Cultural Implications
• Improved Satisfaction
• Increased Free Time
• Development Limitations
• Adaptability of Technology
• Lack of Database Programming Knowledge
• Time Limitations

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Scenarios of Current and Transformed Use
Activity Considering For Purchase
13
Over half of todays 80 million web users shop
for or buy products online. - Barry
Silverman E-commerce sites too often fail to
support buyer decision-making search, resulting
in a loss of sale customers repeat business. -
Academic PressIn 1999 60 of women age 16 up
were in the workforce - US Dept of Labor Online
shoppers are more likely to return to e-commerce
sites when they have received good customer
service. - Advertising Age
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Potential Impact

• Market
• 136 million US with home Internet access in
  9/2000. - Turban and Efraim
• Online shoppers to date include almost 15 of the
  country. - Barry Silverman
• Revenue Impact
• Increased customer satisfaction leads to repeat
  business for partner stores.

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Scenarios of Current and Transformed Use

• Four Parts of Shopping Activity
• Browsing
• (remains the same, no matter what the mediation)
• Targeted Shopping
• Considering For Purchase
• Buying