Lecture 10: The Metropolitan Retail Landscape

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Lecture 10 The Metropolitan Retail Landscape

• Nucleations
• Convenience Centers
• Neighborhood Centers
• Community Centers
• Regional Centers
• Super-regional Centers
• Power Centers and Strip Centers
• Interceptor Rings
• Ribbons
• Traditional Shopping Streets
• Urban Arterials
• New Suburban Ribbons
• Highway-oriented Ribbons

• Specialized (Function) Areas
• Auto Rows
• Printing Districts
• Entertainment Districts
• Exotic Markets
• Furniture Districts
• Medical Centers
• Reading
• None Get working on Project 2
• You can observe a lot
• just by watching.
• --Yogi Berra

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Brian Berrys Classification of Urban Retail
Structures

• Berry identified three types of retailing
  features
  
• Nucleations (Points) Shopping Centers
• Ribbons (Lines) Strip Development
• Specialized Areas Special Purpose Clusters

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Nucleations

• Clusters of generally different types of
  retailers
  
• Keys to understanding multipurpose trips
  impulse buys
  
• Hierarchy of these on the retail landscape
• Convenience
• Neighborhood
• Community
• Regional
• Super-regional

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Convenience Center

• Not a cluster of stores at all rather a single
  store selling a variety of low-order goods
  
• These used to be Mom and Pop stores
• Now the chains dominate, except in big-city inner
  and ethnic neighborhoods
  
• Little variety, small inventory, open long hours
  (maybe 24/7 -- no longer just 7-11!)
  
• These are the urban counterparts of the old small
  town General Store
  
• But not as friendly no checker games around the
  cracker barrel
  
• Impersonal The Best Surprise is No Surprise

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Neighborhood Center

• Primary spot to make weekly purchases of
  lower-order goods
  
• Usually serves 7,000 15,000 population
• Gross Leasable Area GLA ca. 25,000 100,000
  sq. ft.
  
• How big is that?

Football Field 57,600 square feet
(about an acre)
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Neighborhood Center

• Typical stores Beauty Salons, Supermarkets,
  Drugstores, Laundromats, Neighborhood
  Restaurants, Branch Banks
  
• Anchor Tenant(s) Supermarket chain pharmacy

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Community Center

• Hybrid type Not a mall, but more variety and
  shopping goods
  
• Serve 30,000 50,000 population
• GLA ca. 150,000 280,000 sq. ft.
• Ladies Ready-to-wear, Shoe Stores, Mens Wear,
  etc. in addition to Neighborhood Center type
  functions
  
• Spread the anchors? Junior Dept Store?

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Regional and Superregional Centers

• Originally all about Department Store anchor
  tenants
  
• Must have one to be a mall, but really at least
  two or three to be successful
  
• Serve 50,000 200,000 population
• GLA Regional 250,000-999,999 sq. ft
• GLA Superregional 1 million
• May have two levels, parking garages
• Most typical stores Ladies Wear, Mens Wear,
  Shoe Stores, Jewelry Stores, Food Courts
  
• http//www.mallofamerica.com/

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Interceptor Ring Concept
Like a 2-D Hotelling (Ice Cream Vendors on the
Beach) Scenario!
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Other Nucleations

• Power Centers
• Strip Centers
• Ribbons
• Traditional Shopping Streets
• Urban Arterials
• New Suburban Ribbons
• Highway Oriented Ribbons

Streetcar City
CBD
Freeway-Age Suburbs
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Specialized (Function) Areas

• Clusters of Related activities
• Auto Rows
• Printing Districts
• Entertainment Districts
• Exotic Markets
• Furniture Districts
• Medical Centers

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Slideshow Tucson Commercial Location
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Pop Quiz Name____________

• Name the level of the retail nucleation
• Primary spot for weekly purchases of lower-order
  goods
  
• Usually serves 7,000 15,000 population
• Gross Leasable Area (GLA) ca. 25,000 100,000
  sq. ft.
  
• Typical stores Beauty Salons, Supermarkets,
  Drugstores, Laundromats, Neighborhood
  Restaurants, Branch Banks
  
• Anchor Tenant(s) Supermarket chain pharmacy
• Neighborhood
• Community
• Power
• Regional