PCC 20 All About Social Networking Services

1
PCC 20 - All About Social Networking Services
2
To Start With ...

• I'm no professional
• Views are all subjective
• Using MindManager

3
How to Use Them How to Make Them Work for You
4
Uses
5
Connecting to friends of friends
6
Making new contacts
7
"How to network virtually and efficiently" (Chica
Sato)
8
Virtually is efficiently

• Targeting is easy
• Dynamic Integrated
• Updated Info
• Conversation threads
• Advertising yourself wide audience

9
Costs

• Time
• Maintaining your profile
• Inviting, linking, mailing
• Monetary

10
Tip

• Keep all your contacts electronically
• Outlook
• Get a good desktop search tool

11
Definition

• Social vs. Business
• Some better described as BNS?
• How I describe them...
• Services that allow you to connect with your
  extended network (i.e. friends of friends)
• Like being able to ask all your friends ....

12
Issues
13
Privacy

• My Rules
• Assume your information is going to get leaked
  and only put up what you are prepared to lose.

14
Time wasters
15
Change fast
16
Many services

• Social Networking ID Standard

17
Business model?
18
Services
19
GOOD
20

• Summary
• Misunderstood as being too simplistic
• To be able to connect with contacts of contacts
• Focus on job searching or service
  offerings/procurement

21

• Good
• Can create your own forums
• Notifications
• Bad
• Confusing at first
• Pricing

22

23
Good

• Well Localized
• Great usability
• Newsletter Sample
• Just works! Connected to interesting people.
• Reasonable pricing 3 months for 17.85

24
Bad

• Can't create you own forums
• Most forums in German
• Not yet critical mass

25
BAD

• All MLM
• Too shallow
• How long can it survive?

26
Undecided
27

• Summary Very sales focused. Powerful and a bit
  scary.
• Data gathered from web, users and data providers
  - 30 million people
• Pricing
• Critical mass of users?
• Interactive demo

28
Other

• Contact manager. Keeps your PIM info sync 'd

29
???
30
People use nicknames and no their own photos
31
Three of the top sites
32

• Still in beta?

33
Can add your own blog feed
34

• Still in alpha?

35
Good mobile site
36
Tomomoto

• Can add your own blog feed
• Can create your own forums
• More business-like
• Not being further developed
• Interface not so clean