VOIP

1
VOIP

• Presented by
• Trent Lin
• Valensia Ng
• Rimbun Feric Teh
• Mark Florkow

2
Whats VOIP?

• Voice Over Internet Protocol
• Communication through internet
• Allows users to travel anywhere in the world and
  still make and receive phone calls in places with
  internet access.
• Examples Skype

3
Skype

• Skype is a revolutionary voice-over-IP technology
  that keeps bringing attention to its many unique
  and impressive capabilities. The tools is in beta
  and it is free to use (PC users only).
• Ability to provide a reliable quality audio
  connection over the Internet, may still be
  reserved only for those on a particular good
  Internet connection on even then not all the
  times.
• It has high viral market value.

4
Skype Interface

• Skype SMS
• Skype web toolbar
• Skype history logs
• Skype voicemail
• Skype chat
• Skype video calling

5
Problems

• 1. Connection Quality
• 2. Complexity
• 3.Security Privacy
• 4. Technical knowledge

6
Connection Quality

• Quality ? bandwidth problem
• produce delays of several seconds
• Asynchronous/ Traffic? one way direction( cant
  talk simultaneously)
• Even with better connections, quality can
  occasionally be erratic
• Incompatible? with newer software, sometimes only
  work for current version.
• Firewall blocking
• Lack of reliability? IP network always crash

7
Complexity

• Need computer and software
• Example Economic - companies save a goodly
  amount on conference calls if this feature is
  ever implemented. Other than that, not much for
  now.
• Realistically, if you are in Italy and wanna talk
  to someone in Canada, chances are it will be
  easier for you to find a phone rather than a
  computer with a relatively decent connection and
  a headset. This may change eventually.

8
Security Privacy

• Security problem
• -Someone may attempt to decrypt a Skype-based
  voice conversation
• Privacy problem
• -Anyone can call you, not only the people on
  your list.

9
Technical Knowledge

• Other than people who are familiar with
  technology, the rest of people doesnt know about
  Skype
• Technology illiterate? hard to use

10
Overall problems

• 1. Connection Quality
• 2. Complexity
• 3.Security Privacy
• 4. Technical knowledge

11
Main Solutions

• 1. Target senior people and illiterate people
• 2. Increase Bandwidth
• 3. Innovation

12
Target older people/ IT illiterate people

• With user friendly based software (fewer clicks
  easier setup such as inputting numbers, similar
  features as phone).
• S- large senior age population
• W- time consuming for training and costly for
  developing software that fits them
• O- other competitors may not notice the trend of
  increase in senior population (big segment)
• T- other competitors may have gone ahead of us.

13
Increase Bandwidth

• Increase cable lines, increase satellites,
  partnership with major telecommunication company
  (we provide customers, they provide us with
  customers), investing more budget on setup
  advanced firewall program
• S- faster connection, better flow, synchronous
  (two-way traffic ), better security protection
  for end-users
• W- costly for additional cable line or bandwidth.
  Smaller profit margin
• O- increase number of users because there will be
  less lagging while talking through internet.
• T- other bigger competitors may have more
  financial power to implement broader bandwidth

14
Innovation

• Compact-Skype equipment (like MP3 player, before
  its only limited for PC, right now you can carry
  it around)
• S-Large market potential because its a brand new
  product. (we are the early innovator)
• W-may not function properly yet (dont have many
  trials)
• O- more people use Skype since its easy to carry
  around.
• T- have potential does not mean it will be
  accepted by consumers
• In third world countries, they do not have enough
  internet access.
• Time needed to develop this product.

15
Chosen StrategyInnovation

• Pros
• Early start.
• Patented.
• Since internet globalizes, we can get access to
  internet almost everywhere.
• Like cell-phone, but cheaper price.
• Having computer is not a necessity.
• Huge internet users in North America.
• Future opportunities.

• Cons
• Might be a passer-by technology (like Mini-Disc).
• Possibility that it will take some time for
  consumers to realize and adopt our product. Thus,
  its risky.

16
Conclusion

• Large untapped market, large potential
• As an innovator, we have the benefit for a few
  years (protected by patent)
• There will be an abundance of opportunities in
  the future for this product, such as Integration
  of Skype with cell-phones