Lena Ramfelt

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The Whole World can Talk for Free

• Lena Ramfelt
• lenar_at_stanford.edu
• Skype lenaramfelt

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Do you Skype?Why?

• Fun and Image
• Productivity
• Efficiency
• Cost
• Other

your grandparents?
Adapted from W Chan Kim and Renée Mauborgne
Knowing a Winning Business Idea When You See It,
HBR Reprint R00510
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Three questions

• One market or several?
• Online, Retail, Hardware?
• Branding

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Question 1 One market or several?

• Depends on
• How alike are they?
• How much resources do we have?
• How much time do we have?

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But The Numbers!
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But Different
Languages
Regulations Prices
Cultures Geographies
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Question 1 One market or several?

• Depends on
• How alike are they?
• How much resources do we have?
• How much time do we have?

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Question 2 Partnership
From mGEN, GEM Winter-quarter 2007
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Question 3Who is
The Whole World can Talk for Free
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Lessons Learned

• Global Technology, Global Application,
• but Local Markets
• You are what your distribution-channel is
• The importance of branding