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RuMors FlipFlops

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Thongs leave marks. Fall apart easy. Only be worn in certain situations. Solutions ... Thongs with neoprene. Better material. Cover for every occasion. Flip ... – PowerPoint PPT presentation

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Title: RuMors FlipFlops


1
RuMors Flip-Flops
  • Jessica Allison
  • Taconic High School
  • Spring 2006
  • Module 11 Different by Design
  • Course 4 Designing for Tomorrow
  • Learning Goals
  • Determine the aspects of a products design that
    are important to customers, producers, and other
    stakeholder groups.
  • Analyze customer feedback to determine product
    features.
  • Apply appropriate techniques for idea generation
    in a team.
  • Given a set of product needs, generate several
    design concepts for a product.
  • Survey competitive products to analyze their
    features.

2
How we got our idea A Design Challenge
  • We went on a fieldtrip to Washington D.C. and I
    had an unfortunate experience with the sneakers I
    was wearing and had to resort to my Flip-Flops.
  • Design Challenge Are there any products that
    you use in your daily life that have features
    that really annoy you?

3
Who Designs Success?CustomersProduct
ReviewersIndustry AssociationsNext we researched
  • Consumer Reports
  • Flip-flop prices
  • Gymboree Caroline Flower
  • Beaded flip-flop Mossimo by target -slippery
    soles
  • American College of Foot and Ankle Surgeons
    (ACFAS).

4
Then it was time to find answers to our problems
Listening to Customer Needs
  • Problems
  • Slippery when wet
  • Uncomfortable over time
  • Thongs leave marks
  • Fall apart easy
  • Only be worn in certain situations
  • Solutions
  • Waterproof covering
  • Sole as thick as a sneaker with memory foam
  • Thongs with neoprene
  • Better material
  • Cover for every occasion

5
Flip Flop Background
  • Robert Allen Fun Flips Praline

6
RuMors Flip-Flop Advertisement Putting It All
Together
  • By Allison Murphy
  • And
  • Jessica Russo
  • Taconic High School

7
RuMors Advertisement
  • Are your feet tired of walking around in the same
    flip-flops?

8
RuMors Advertisement
  • Here is an idea!

9
RuMors Advertisement
  • RuMors
  • Flip-Flops are great for giving gifts for any
    occasion or just for the fun of giving a gift!
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