RuMors FlipFlops

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RuMors Flip-Flops

• Jessica Allison
• Taconic High School
• Spring 2006
• Module 11 Different by Design
• Course 4 Designing for Tomorrow
• Learning Goals
• Determine the aspects of a products design that
  are important to customers, producers, and other
  stakeholder groups.
• Analyze customer feedback to determine product
  features.
• Apply appropriate techniques for idea generation
  in a team.
• Given a set of product needs, generate several
  design concepts for a product.
• Survey competitive products to analyze their
  features.

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How we got our idea A Design Challenge

• We went on a fieldtrip to Washington D.C. and I
  had an unfortunate experience with the sneakers I
  was wearing and had to resort to my Flip-Flops.
• Design Challenge Are there any products that
  you use in your daily life that have features
  that really annoy you?

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Who Designs Success?CustomersProduct
ReviewersIndustry AssociationsNext we researched

• Consumer Reports
• Flip-flop prices
• Gymboree Caroline Flower
• Beaded flip-flop Mossimo by target -slippery
  soles
• American College of Foot and Ankle Surgeons
  (ACFAS).

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Then it was time to find answers to our problems
Listening to Customer Needs

• Problems
• Slippery when wet
• Uncomfortable over time
• Thongs leave marks
• Fall apart easy
• Only be worn in certain situations

• Solutions
• Waterproof covering
• Sole as thick as a sneaker with memory foam
• Thongs with neoprene
• Better material
• Cover for every occasion

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Flip Flop Background

• Robert Allen Fun Flips Praline

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RuMors Flip-Flop Advertisement Putting It All
Together

• By Allison Murphy
• And
• Jessica Russo
• Taconic High School

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RuMors Advertisement

• Are your feet tired of walking around in the same
  flip-flops?

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RuMors Advertisement

• Here is an idea!

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RuMors Advertisement

• RuMors
• Flip-Flops are great for giving gifts for any
  occasion or just for the fun of giving a gift!