Heads Up A look ahead to new software and services supporting ehc.com websites

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Heads UpA look ahead to new software and
services supporting ehc.com websites
John Scudder Director, ITS Communication
Design Services Amy Dunn Team Lead, ehc.com,
Internet Services
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A Reminder
ehc.com/Internet Services - provides services for
450 websites including your HCA hospitals and
surgery centers, Community Health, Lifepoint,
Signature and Ardent Health.

• Services include
• Web content management system (ICU website
  building and maintenance tool)
• Website Graphic Design
• Training optimization
• Account management
• Technical support
• Web analytics reporting
• eNewsletter tool
• Virtual tours

• Cost to facilities
• 0 - HCA ITS does not charge the cost for
  Internet Services back to the divisions or
  facilities
• About Using External Services - Interest has been
  expressed by some divisions and facilities to use
  external web services - All costs for external
  services absorbed by the facilities or divisions

Yes! We welcome your call.
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A Word on our Current StateWhy things need to
change as if you dont know?

• Dated technology
• Ability to support other initiatives, systems
• Remain competitive, meet demand and expectations
  of today's business and consumers

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Todays Topics

• Quality Reports
• HealthDay News
• ER Wait Times (RSS feed)
• Virtual Tours Update
• ICU WYSIWYG Editor Toolbar
• CAPTCHA Spam Solution for Custom Forms
• New Web Analytics System
• EBSCO eNewsletter tool replacement
• ICU Next

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Quality Reports

• Quality Reports UI
• Flash presentation user interface
• XML spreadsheet based
• Data uploaded to CPM and maintained by WSA
• Uses data from standard COMET report
• Example at www.hcavirginia.com

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HealthDay News

• HealthDay News from EBSCO
• Customized article feed requested
• Development working with EBSCO
• Timeline mid to end of 3rd quarter

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ER Wait Times

• ER Wait Times UI
• Flash presentation user interface
• XML based (RSS Feed)
• Data feed to FTP on ehc.com requires
  development on Division IT side
• In progress est. availability in August

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Virtual Tours Update

• Virtual Tours Improved
• No longer charging for Virtual Tours - reimburse
  travel expenses
• Can have up to 12 scenes/tour
• Using new camera and Flash Panoramic software for
  higher resolution tours that include thumbnail
  images, larger full-size images and descriptive
  text
• Contact your Account Manager if you would like a
  Virtual Tour of your facility or center
• See a live virtual tour

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CAPTCHA Spam Solution
Have you been receiving lots of spam emails
related to your website?

• To help stop this, we are developing a CAPTCHA
  solution (Completely Automated Public Test to
  tell Computers and Humans Apart)
• Similar to what is used at Ticket Master, Yahoo
  and our own HPS system
• A CAPTCHA element will be available for you to
  place on your custom forms training will be
  provided.
• Available end of Q3

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ICU WYSIWYG Toolbar

• HTML button replaces source tab
• Design box expands to full page
• Remove link button added
• Anchor button create bookmarks
• Paste from Word/Text buttons keeps the code
  clean

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New Web Analytics System
Information is the key to our success online

• Contract signed with Omniture for SiteCatalyst
• Other large companies including NFL, MTV, Fox
  News, Dell, Comcast, and Ford use Omniture
  SiteCatalyst
• Test code implemented on CJW and First in Health
  on July 30th
• Roll-out Q4 2008
• Training provided

• New Features
• Roll-up reporting - market, division, group
• Reports can be scheduled and emailed
• Video tracking how long are users watching?
• Campaign tracking, personalization
• Integration with eNewsletter tool (future)
• Capture HPS traffic (future)

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eNewsletters

• Current State
• EBSCO eNewsletter Tool -Not up to industry
  standards security, privacy, general
  capabilities
• Very few facilities actively using the tool
• Includes a facility fee
• Comparatively high cost for system

• New Features
• Lock Publish permissions
• Improved template capabilities
• A/B Testing
• User demographics, personalization
• Tracking, measurement, landing pages
• Internal and External use
• Industry standard privacy compliance

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eNewsletters

• ExactTarget Pilot
• No additional cost to HCA facilities - pricing
  and availability for external business TBD
• Integrates with Omniture SiteCatalyst
• Existing eNewsletter customers will be
  transitioned to the new tool
• New eNewsletter customers wait until the new tool
  is implemented
• Contact your Account Manager if you would like to
  be on the schedule to implement the new tool
  starting in Q4 2008

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ICU Next

• Background Progress
• Evaluations and Research in 2007 Microsoft
  SharePoint not a good fit
• CMSMatrix.org 920 systems
• Determined core functionality for a Web Content
  Management System (WCMS)
• List of 85 reduced to 28 vendors notably many
  of the high end systems we not on the list of
  meeting the core functionality/requirements
• Today demos with 8 vendors
• Expect vendor selection by Sept 30th
• Begin Implementation January 2009

ICU Next?
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We Welcome Your Conversation
John ScudderDirector ITS Communication Design
Services 615-344-6058 Amy DunnTeam Lead,
ehc.com/Internet Services615-344-8208 Debbie
DavenportAccount Manager, ehc.com/Internet
Services 615-344-6069 Chris GriffithAccount
Manager, ehc.com/Internet Services
615-344-6017 Jana PerryAccount Manager,
ehc.com/Internet Services 615-344-1535
John Scudder