sportssoup.com

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sports-soup.com
WHAT??? No Way! OMG!!! ?_at_!

• Mkt 448
• Shannon Hancock
• Dominique Carrier
• Shawn Opatka
• Mike Orta

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Agenda

• Overall Strategy
• Strategic Marketing Objectives
• Marketing Mix Strategy
• Questions and refreshments

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Overall Strategy

• Focus or Niche Strategy
• Casual sports fans
• Women and Men
• 18-34 year olds
• The Advertising Model
• Free content
• Banner ads are the leading revenue source

Source http//www.comscore.com/press/release.asp?
press1746, accessed October 2, 2007 Source
http//www.angelfire.com/va/websports/images/websp
orts.pdf accessed October 1, 2007
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Perceptual Map
News
espn.com
imdb.com
cnn.com
si.com
Celebrity
Sports
fannation.com
sportsline/spin.com
sports-soup.com
perezhilton.com
tmz.com
Gossip
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Strategic Marketing Objectives

• Short Term
• 500 Unique Visitors in one month
• Average of 15-20 visitors per day
• Long Term
• Become a niche site- commanding higher ad rates
• 10,000 unique visitors by end of calendar year
  2008

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Marketing Mix Strategy

• Product (Purpose)
• Sports entertainment gossip site
• Online Community
• Price
• Versioning
• Place
• Online (internet)
• No offline presence
• Promotion
• Low Cost

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Product

• Strategy
• Quick accessibility wherever there is an internet
  connection
• Entertaining/Gossip
• Community
• Tactics
• Easy loading, light code (little to no Flash)
• Heavy images, other media (youtube links)
• Forum, comments

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Price

• Strategy
• Versioning
• selling the same general product in two or
  three configurations
• A trial or very basic version may be offered at
  low or no cost, for example, with upgrades or
  more services available at a higher price.
• Tactic
• No charge to read any section of the site
• Registration required to post comments on blog
  entries, forums

Source http//www.websitemarketingplan.com/techni
ques/pricing2.htm Accessed October 29, 2007
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Place

• Strategy
• Online only
• Tactic
• Website
• sports-soup.com
• Easy to remember
• Many women who will be targeted may be familiar
  with The Soup on E!- a celebrity gossip show

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Promotion

• Strategy
• Low cost marketing
• Tactics
• Word-of-mouth marketing
• Marketing through networking sites (myspace)
• Link sharing

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Thanks!!!