How will a changing Australia impact the Third Sector Insights from Quantum Market Researchs Austral

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How will a changing Australia impact the Third
Sector?Insights from Quantum Market
Researchs AustraliaSCAN Cultural Change
Studyand Leadership Management Australias
Leadership Employment and Direction (L.E.A.D.)
Survey
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About the surveys

• Quantums AustraliaSCAN
• Annual survey
• Face to face and self completion
• 1,950 respondents
• Trend data from the last 12 years

• Leadership Management Australias L.E.A.D. Survey
• Annual
• Online and hard copy self completion
• 2,000 plus respondents across three levels
• Business leaders
• Senior managers
• Employees
• Trend data from the last 4 years

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A glimpse at Australia through the ABS

• The median age of the Australian population has
  increased from
• 30.2 years in 1983
• to
• 36.1 years in 2003
• Over the next 50 years the proportion of the
  population aged 65 will more than double from
  12.7 to 27.1
• Australia's population is ageing because of
• A sustained low level of fertility
• (currently estimated at 1.4 to 1.8 babies per
  woman)
• and
• Increased life expectancy

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How will the population change in years to come

• The ABS projects the median age of the population
  will continue to increase over the next century
• 2003 36.1 years
• 2011 38.7 years
• 2021 41.2 years
• 2031 43.6 years
• 2041 45.6 years
• 2051 46.8 years
• 2101 47.5 years
• Whats your strategy for dealing with an ageing
  population
• In terms of your workforce?
• In terms of your day to day operations?
• In terms of balancing demand with supply?

31.6 increase in median age
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AustraliaSCAN 2004How are Australians values
changing and what are the implications for you?
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With a diminishing sense of control over life
Poles
Sufficient
Insufficient
7
..and a growing loss of perceived ability to have
an impact (on community, work, country)
clearly
Feel I am able to have an impact
Agree
22
9
Disagree
Australia
8
We remain a nation comfortable with the concept
of personal sacrifice
Poles
Virtue
Necessity
9
and are increasingly feeling we have to put
others needs first
clearly
I often feel the need to put others needs first
Agree
32
23
Disagree
Australia
10
But weve tightened our belts for so long its
hard to patriotically sacrifice more for the good
of the country
Poles
Necessary
Unnecessary
11
So for the time being, the focus on living for
the present and thinking for the future are
evenly poised
Poles
Present
Future
12
We are more interested in buying things that last
over experiences that fade
Poles
Tangibles
Intangibles
13
And our leisure time continues to be less about
pure relaxation and more about getting the most
out of it
Poles
Productive
Relaxing
14
What are our views on business?
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We Expect the Basics to be Done Right
Judging the reputation of a business or company
Vitally Important
Do your job and do it well, look after customers,
act honestly and responsibly and produce quality
16
But there is a distinct lack of perceived care
shown by businesses for their employees
Poles
Uncaring
Caring
17
There is also a strong belief that companies
should be giving back to the community
but you still have to be in business to be able
to give back
clearly
Companies have a responsibility to give back to
the community
Agree
52
45
Disagree
18
And whilst businesses are getting better at
social responsibility, there is still room to
improve
How big companies meet their social
responsibilities

Well
-15
-31
Not Well
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Where does religion fit in our lives?
20
A low level of membership in religion/church
groups has been evident for some time

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But religious connection is still pronounced
conversion is the issue, commitment is the barrier
What do you consider your religion to be?

Christian
Other
None
22
But there are so many other (more compelling and
productive) things to do with my leisure time
Religious activity as one of top 5 leisure
activities

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Is the Internet the new religion?
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Internet Rapid Expansion As Utility Proven
We now have more than half of Australia connected
to the net at home and near universal access
through public facilities

Nett makes life Better/ Worse
Home Internet Connection
25
Internet Hours Reflect Recent Growing Utility
We are spending ever increasing amounts of time
on the net a day a week!
Hours/week use the Internet Internet Users
Outside Home
Total
At Home
26
Internet Integration
And more than a third are using the net every day
or most days Does your organisation have a
profile on the internet? Are you e-friendly?
Frequency Use The Internet
Occasional
Most Days
Every Day
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Club/Association Membership
28
Fragmented Local Involvement And...
Membership of Local Clubs Associations
29
Fragmented Volunteering ...
Volunteering 4, 5 or 6
30
Mask Widespread Community Involvement
Membership of Local Clubs Associations or
Volunteering 4,5or 6
Two-thirds of Australians are involved in a local
group or volunteer in some way
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Robust Community Involvement
There is a solid level of community involvement
NFP organisations can be and are the
beneficiaries in many instances. Rewarding and
consolidating the behaviour to maximise benefit
is essential

Either
Clubs Groups
Volunteering
32
Charitable Actions
But charitable actions are in decline (perhaps we
are over-taxing the goodwill of the people)
Frequently Do
Buy Pins etc
Raffles
Disaster Funds
Time
Fund Raisers
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But Its More Than Just Available Time
Index Charitable BehaviourAll people 100
And the following generations are not as
connected to the concept of charitable behaviour
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Its about Money in lieu of Time
Charitable Behaviour
Frequently(56)
Regularly (4,5,6)
Giving money in lieu of time is the new
charitable approach people simply dont have
the time to give and money is their surrogate
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What does the L.E.A.D. Survey tell us about
leadership and the future?
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Influences on Employee Performance Shifts
2000-2003

• Employee 2003
• Being entrusted with responsibility 52
  /independence
• A good working relationship 44 with
  Boss
• A good working relationship with 41 other
  staff
• Interesting and challenging work 39
• Reasonable salary and pay 37
• Receiving good feedback andcommunication 37

2001 2000 45 57 39 42 37 39 45 44 41 3
3
37
Influences on Employee Performance Views by
Group
Bus SnrLdrs Mgrs 1 1 8 7 11 13 3 5 7 3 2 2

• Employee 2003
• Being entrusted with responsibility 1
  /independence
• A good working relationship 2 with Boss
• A good working relationship with 3 other
  staff
• Interesting and challenging work 4
• Reasonable salary and pay 5
• Receiving good feedback and 5communication

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Employees are feeling pressure from(Employees
View)
2000 1 2 7 10 5 4
2001 1 2 7 9 3 5

• Added responsibility 1
• Higher performance expectations 2
• Changing organisational structures 3
• Job insecurity 4
• Higher customer expectations 5
• Balance between personal business life 5

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and are finding it harder to achieve work/life
balance
Do you have work/life balance.? YES
Business leaders 60 50
Senior Managers 52 52
Employees 60 64
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Ageing Workforce a sleeper

• While 49 of Senior Managers and 62 of Business
  Leaders say their organisations are aware of the
  implications of an ageing workforce, only 35 of
  Employees say this is the case.
• And only 12 of Employees indicated that their
  organisations had implemented any changes to deal
  with an ageing workforce.
• As with other issues affecting the workforce in
  the past (eg Y2K, GST) many organisations appear
  to be waiting until the issue becomes more
  pressing and action is critical rather than
  planning ahead.

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So with this backdrop, what makes for a Good
Manager?

• In the eyes of Business Leaders
• Clearly communicating where we are going
• Being trustworthy and open in approach
• Being fair and even-handed
• Listening to and respecting the input of others
• In the eyes of Senior Managers and Employees
• Clearly communicating where we are going
• Listening to and respecting the input of others
• Being trustworthy and open in approach
• Being fair and even-handed

We appear to be talking the same language!!
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Understanding the Leadership Model of the Future
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The desirable Leadership Characteristics from a
community perspective are clear
Important characteristics for a leader in the
community
Vital
How do you/your leaders stack up?
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And the most critical competencies and skills for
leaders are viewed consistently across the levels
45
So what does this all mean?
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Drawing from the ABS and AustraliaSCAN

• Your organisations and you as leaders need to
  develop strategies for staff, volunteers,
  customers and others that
• Deal with the ageing population
• Deal with increasing demands on time
• Deal with the need to productively use time
  (including leisure time)
• Deal with the changing face of involvement and
  commitment
• Capitalise on the desire to do good, be good
  and connect with community

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Drawing from the L.E.A.D. Survey

• Understand the fundamentals of an effective
  workplace is critical for future success
• Relationships and communication are the keys to
  developing this understanding and relationships
  between leaders and employees. Communication is
  still the core leadership competency
• There are a number of issues that leaders will
  need to grapple with now and into the future
• Ageing workforce
• Post retirement age work options
• Paid maternity leave
• and others
• Flexibility and tailoring to the needs of
  individuals is now an essential corporate
  philosophy. Tomorrows organisations need to
  stay in touch with the needs of tomorrows
  workforce

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Key Insights to Take Away

• Tomorrows leaders will need the foresight and
  ability to develop and deliver flexible work
  environments in order to attract and retain good
  people and meet their expectations for the
  longer-term.
• Bosses need to openly show that they are able to
  protect the future and entitlements of their
  staff whilst dealing with new needs and
  expectations.
• The healthy business of the future will need to
  reflect the changing desires of employees to
  progress and grow their careers within their
  current organisations.

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Key Insights to take away

• Leaders will need to explore models of work that
  embrace peoples lives (rather than the reverse)
  to enable better balance between work and other
  aspects of life.
• People will be looking for a more rounded work
  life one which enables them to put work in its
  true context (as they see it).
• To this end, identifying, developing and
  implementing flexible work options and approaches
  that deliver even more stable, more satisfied,
  yet increasingly challenged and motivated workers
  will be critical
• How does your organisation stack up? Are you
  prepared for the future that you face?

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If you would like your organisation to be
involved in L.E.A.D. 2004please fill in
the form in your delegate kit These will be
collected at the conclusionof the session today