Spatial Analytics

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Geo-Optimizing Supply Chains using SOA - Business
Case for SKF
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Presentation Objectives

• Concept Overview
• What is SOA?
• Business Simulation using SOA
• What are Mashups?

• Space time Simulation
• Simulating business functions in space and time
• Geo-optimizing space-time business functions

• MAGMA Detail Demo
• Module Overview
• Demand Driven Supply chain
• Identifying supply bottlenecks
• Excess Inventory scenario
• Batch recall Identifying defective inventory
• Global Supply-Network optimization

• Wrap-up
• Smart Analytics using Google SAP SOA
  solutions

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What is a Mashup?
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Mashup - SOA
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SOA Optimization Opportunity
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Demand Supply Paradigm
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Introduction

• What is Magma Ecosystem Spatial Analytics ?
• Addressing Real Time Application issues
• Visual Analytics
• Spatially Actionable Processes
• View your Spatially distributed Business
  processes easily

• Advantages of Spatial Analytics
• Provides a Truman Show Workspace
• Summarized and Detail Information at a click of
  a button
• View Thematic information (e.g. Demand and
  Supply)
• View Physical Assets, Field Deployments
• Overlay information sets from disparate sources
• Gain new insight into Business models and
  processes

• Study factors that affect your Business
• Overlay with external information like Customer
  demographics
• Study your business response to Weather, Fault
  Lines, Traffic conditions
• Involve business parameters that were never
  before considered

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Magma for CPG Retail
Ground Reality
Analytics
Simulations
What If Analysis
Thematic Replays
SAP Integration
Demand vs. Supply
Marketing analytics
Consumer Visualization
ABM (Business Modeler)
Thematic Analysis
Physical Visualization
Pattern Recognition
Merchandizing
Store Layouts
Exception Visualization
External Influencers
Demand and supply Metrics
Outage Analysis
Yield Optimization
Customer Distribution
Traffic Conditions
Demographics
Weather
Billboard Visualizations
Influence of Every day life parameters
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Data Acquisition
SAP
CRM
Db
GPS
Asset Tracking
Enterprise Applications
Operational
Google Earth Client
Super Market Diagrams
CAD
Amazon
Google
EBay
Customer Demographics
Document Management
The Truman Show Dashboard
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Understanding Demand

• Viewing Customer distribution
• Analyze Demand behavior by region
• Product penetration analysis
• Success simulations
• Consumer Distribution

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Understanding marketing dynamics
Top Demand for Products (Blue)
Poor Demand for Products (Red)
Green Indicates Consumer Distribution
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Understanding Regional Demand
The Yellow Pages of SOA Services
Understand the distribution of distributors
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Understanding Demand against the competition
Understand product market share by region vs.
competition
Web service calls fetches regional demographics
and understand regional spend and consumption
behavior
Run optimization scenarios to fetch the best
product sale proposition
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Demand and Supply analytics

• Studying Demand, Supply, Forecasting
• Plot Supply (shown in green). The shading
  represents supply by area
• Plot Demand (shown in red). The shading
  represents demand by area
• Overlay supply and demand, intersection
  represents Demand v/s Supply

Demand
Supply
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Identifying optimal Supply Levels

• Predicting Supply levels based on Forecast
  (Integration with ERP / Supply chain)
• Perform What-if Analysis of demand v/s
  supply, to derive optimum supply value
• The intersection represent the overload point
• Slide the Slicer plane, till the optimum
  tip-over is identified
• Identify areas of supply outage

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Identify Demand Zones
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Long term Distribution Forecast
Forecasted demand

• Long term planning
• Understand Seasonal trends on regional
  inventory levels
• Retail prosperity, Grid demographics, income
  modeling
• Demand and Supply Forecasting

Delivery Capacity
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Understanding your supply network

• Identifying Supply Networks
• Simulate distribution of inventory in space and
  time
• Identify bottlenecks in your supply chain
• Demand and Supply Forecasting

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kkumar_at_enterprisehorizons.com