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The
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The Vision..

The BIG VISION..

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The BIG IDEA..
-Drives processes -becomes a road map -leaves a
legacy -solidity between people

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The BIG IDEA..
-Simple but complex in potential -Easy to
understand. Resonates -Communicates
iconically -layered and has depth

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The Holy Grail of politics?
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3,000,000....
Container or concept?
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Great ideas.
Sortland, Norway Blue Town
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Great ideas.
St Ives visual arts
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Great ideas.
Hay-on-Wye book capital
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Great brands ?
Leicester is boring? Newham Poole, its a
Beautiful Place?
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Great ideas ?!
Warwickshire Bear. Enfield Top London
Borough Worcestershire pears
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what are your assets?
How do you identify them? Increase their
impact? Negative becomes positive?
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The essentials
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The essence of the Creative place
Creative cultural thinking
review
review
Scope culturally
build
brief
brief
design cultural filter
build
design
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Reputation or Branding?
Create your reputation
Drive recognition
Generate national resonance
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Create anew
Barcelona City of Conviviality
-bring people together
-series of small meeting places
Bilbao
-international class minimum in all design
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Hotel Dublin?

• Hotel Dublin?

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What others Do
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Balance Sheet
Soft eco
Hard material
Symbolic intangible
Visible calculable
Perceptions image
Distinctive
Hidden resources
Unique
Vibrant
Atmosphere
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Soft Assets
History - civic pride or holding you
back? Natural assets / resources Quality Talent,
innovation Distinctiveness Connectivity
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Drawing power

Critical mass identity distinctiveness

Innovative capacity
Diversity accessibility
Security and safety linkage and synergy
competitiveness
Organisational capacity
Leadership clusters
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great
places
urban hierarchy
pitch at right aspirational level
be great in your context
understand characteristics of each level
work with your distinctive cultural assets
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Re-position Southampton by
Re-configuring its centrality by focusing on
strong niches
Assembling assets to increase its drawing power
Using the cultural resources approach to exploit
potential
Getting beyond slogans and simplistic branding
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Physical infrastructure can artistic approach
help
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Physical infrastructure can artistic approach
help
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Missing domains
Environmental psychology
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Play with colour ideas
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Can art help with sewage icons
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What is a problem
Can art culture help
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What is a problem
Can art culture help
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What is a problem
Can art culture help
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The Art of . space design
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The Art of
. building in sustainability
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Can arts help Dealing with obesity
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The Art of . harnessing motivation
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The Art of . not erasing memory
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The Art of . whimsy
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A final thought
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Shifting the paradigm
Re
- invest in talent
- kindle entrepreneurialism
- invent place as learning resource
- vision planning
- position your place
- tell its story
- organize governance
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great
places
The greatest asset
Something different from every other place!!
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The essence of the Creative place
Ordinary people make the extra-ordinary happen if
given the chance