CMRTA on the

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Small Budget Campaigns

• CFTE Conference
• Austin TX
• June 12, 2007

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A Brief History

• Central Midlands Regional Transit Authority
• Began operation in 2002
• 43 Fixed Route Buses
• 23 Para-Transit Cut-a-ways
• 28 Fixed Routes
• 2.8 Million passengers annually
• 190 square mile, two county service area
• 12 Million Annual Budget
• Since 2002 ridership has grown by 30

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The Environment

• Financial Crisis
• Current funding is set to expire in September
  2009
• Need 3 million for match annually
• SC state law limits what money can be used for
  public transportation

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The Message

• Demonstrate Leadership
• Partnerships
• High Job Performance
• Communication
• Stewardship
• Vision
• Diversity

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Partnerships/Diversity

• Chamber of Commerce
• League of Women Voters
• Disability Advocates
• Churches
• United Way of the Midlands
• Sierra Club

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High Job Performance/ Stewardship

• Complete system restructuring in 2005 saved 1
  million
• Eliminate under performing routes
• Combine Routes
• Add Service Hours
• Add Routes
• Eliminated downtown trolley system
• Ridership Increase

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Communication

• Meeting Meetings Meetings!
• County Council
• Editorial Board
• Radio Stations
• TV stations
• Public Hearings
• Chamber of Commerce Intra-City visit
• Fast Facts Brochure
• Information Paper
• Earned Media

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End Result

• Temporary Vehicle Registration Fee
• Formed/Funded Transportation Study Group
• Ownership of the issue