AKC Parent Club Public Education Presentation

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AKC Parent Club Public
EducationPresentation

• More education. Less legislation.

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Public Education Department

• Larry Sorenson, director
• Theresa Shea, editor
• Joanne Beacon Tribble, administrator
• publiced_at_akc.org

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Todays Presentation...

• AKC Resources Support
• Parent Club PEC
• New PEC programs
• AKC Multi-club Educational Match

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Public Education Mission Statement

• Bring the joy and excitement of purebred dogs to
  their communities by making presentations and
  coordinating public education programs,
  activities and events for their clubs that teach
  responsible dog ownership.
• Promote the benefits of purebreddogs and AKC
  registration as wellas participation in AKC
  eventsand programs.
• Encourage fellow club membersto participate in
  public educationactivities.

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The Public Education Network
AKC Public Education
Public Education Coordinators
Canine Ambassadors
General Public
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Public Education in Action

• Many different kinds of activitiescan serve to
  educate people.
• Education booths
• Donations (to shelters, libraries,schools)
• Classes for first time dog owners
• Websites
• Meet the Breeds
• A Day in the Park with Your Breed
• Breeder referral

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AKC YOU -working together to promote...

• Responsibledog ownership
• The joy of purebred dogs
• The canine-human bond
• The value of AKCregistration
• More education.
• Less legislation.

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Available Resources

• Brochures and booklets
• Books and posters
• Teaching Kits (Best Friends,Safety Around Dogs)
• Downloadables (Reproducibles)
• Community Achievement Awards
• AKC Certificate of Appreciation
• Website Public Education sectionw/ printable
  resources, newsletters,lesson plans and Kids
  Corner

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How do we put AKCResources in the Publics Hands?

• Public Education Coordinators and Canine
  Ambassadors
• We depend on you!
• AKC Support for PECs
• PEC material kits Order by phone, fax,
  ore-mail, please order 6 weeks in advance.

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Why own a purebred dog?

• Predictability of appearance and temperament
• Network of support Breeders, Clubs,and AKC
• Tradition of function
• Knowledge of healthissues (CHF CHIC)
• AKC DNA Maintaining
• the registrys integrity

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Canine-human bond

• It is real
• You and I know all about it.
• We need to communicate this
• Let people tell you about their dog.

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The American Kennel Club

Value Added
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Parent Club PECs

• Promote your breed
• Educate the public of the breeds virtues
• History of the breed
• What its like to live with the breed
• What makes this breed different
• Who should or should not own one
• Be realistic. Dont over do it.

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Communicate to the public

• Web sites
• Meet the breeds
• Dog day in the park
• Special brochures about the breed
• Shows and matches
• AKC Parent Club Flyer Program

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Flyer distribution

• made available on the web
• mailed out with the registration
• Parent Club provides the material, the art work
  and the flyer may be updated at any time.

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Future of the PEC Program

• Education must start early!

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Canine Ambassadors

• Educate children about responsible dog
  ownershipand safety around dogs.
• Possible presentations
• Schools and after-schoolprograms
• 4H Clubs
• Girl Boy Scouts
• Libraries
• Summer camps
• Many new opportunities

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Share with us!

• Share your successes andconcerns so we can
  sharewith others.
• Let us know your ideas.
• Public EducationCorner newsletter
• Kids Cornernewsletter
• Canine Ambassador mailings
• AKC Certificates of Appreciation
• Community AchievementAwards (for more info goto
  www.akc.org)
• Send to publiced_at_akc.org

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New PEC program enhancements

• Booth kit
• Certificate of Appreciation
• PEC Kit Feedback Form
• PEC Booth poster

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PEC Booth Box Kit

• Contains- 4 X 4 AKC logo banner- Table
  runner with AKC logo- Literature rack

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Certificate of Appreciation

• Given to clubs and club members who have
  successfully promoted purebred dogs and
  responsible dog ownership through public
  education programs and activities.

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PEC Poster

• 2 X 3 poster
• Contains pictures of AKC events and acts of
  responsible dog ownership.
• Customize poster by adding clubs name.

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PEC Kit Feedback Form

• Tell us your thoughts on the amount and type of
  materials we supply for your shows.
• Fill out, fold and mail to us.

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AKC Educational Match

• Spreading the Word About AKC Events

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AKC Educational Match

• First one held in Raleigh, NC
• June 16, Hillsboro, OR
• Sept 29, Clinton, NJ
• New concept to attract new people

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Greeters and Event Entry Tables
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Need for AKC Educational Match

• Matches were a way to learn and meet a mentor
• Matches were on week ends
• New exhibitors may find dog shows confusing and
  intimidating.
• We need to help educate and welcome new
  exhibitors into the Sport of Dogs.

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AKC Educational Match Goals

• Introduce and recruit newcomers to the sport
• Provide new dog owners the opportunity to explore
  AKC events and meet local clubs
• Provide education and ring practice in a
  nurturing atmosphere
• Present opportunity for participating clubs to
  gain new members
• Mentor new exhibitors to increase their
  involvement and participation
• Provide opportunity for multiple clubs to meet
  compliance requirements for matches or
  educational programs

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Conformation
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How Can You Hold Similar Matches in Your Areas?

• Clubs
• Partner with a cluster of clubs (all-breed
  obedience, agility, group, and specialty) for
  staffing, logistics, and advertising
• Invite local grooming and training businesses
• Invite a superintendent
• Show vendors for supplies
• AKC Support
• E-mail clubs in the local area
• E-mail new dog registrants in the area of your
  match
• Provide signage with AKC logos

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Publicity Examples
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Typical Event Schedule

• Morning
• Presentations
• Dog show basics training and education
• Club Opportunities
• Meeting potential members
• Mentoring new exhibitors

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Grooming Seminar
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Handling Tips
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Typical Event Schedule

• Afternoon
• Match
• All day
• Obedience/Rally Run-through
• CGC Evaluations
• Booths
• Clubs
• AKC
• Vendors
• Superintendent Answer questions and provide
  opportunity to get on the mailing list and enter
  upcoming shows

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Obedience Run-through
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Rally Run-through
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Parent Clubs

• Encourage the specialty clubs to get involved
• Less popular breed, directly encourage your
  membership to help
• The key to success is the mentoring that will
  come from the specialty clubs

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Agility Demonstration
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Todays Presentation...

• AKC Resources Support
• Parent Club PEC
• New PEC programs
• AKC multi-club Educational Match

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Thank you
for attending!