Crisis Communications

1

• Crisis Communications
• During an
• Active Shooter Incident
• Environmental Health and Safety
• Office of Public Relations
• Information Technology Services
• University Police Department

Rev. April 10, 2008
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What is an Active Shooter

• An active shooter is a person who is actively
  engaged in killing or attempting to kill people,
  using a firearm(s), in a populated area.
• These situations are dynamic and evolve rapidly,
  demanding immediate deployment of law enforcement
  resources to stop the shooting and mitigate harm
  to innocent victims.

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How Will I Get Information during an Active
Shooter Incident?

• Public Information Officer will coordinate
  communication efforts
• Information will be disseminated as soon as
  practicable
• Methods of communication are as follows

4
Crisis Communications In Place Environmental
Health and Safety

• 75 Building Safety Assistants
• Personal direction, bullhorns, FRS radios
• Govt Emergency Telecom Service / GETS, WPS
• Ham radio in the EOC, five licensed operators

BSAs help conduct campus evacuation drills
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Crisis Communications In Place Telecommunications

• Satellite - four Iridium phones
• President, Police, EOC, Facilities Mgt.
• NexTel group calls
• Phone trees / divisions, deans, directors
• On-site Telecom Services / EOC, ATT liaison, 5
  techs

May 24-31, 2002 Meiklejohn Hall evacuated for
five days after top-floor water pipe bursts.
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Crisis Communications In Place Office of Public
Relations
Crisis

• All-mail e-mail to employees and students
• Electronic marquees / Harder, Carlos Bee, Theatre
• Hayward campus switchboard
• Emergency taped message line 885-2000
• News media connections / briefings

• The Public Information Officer is the only
  official liaison with the media and other
• organizations and individuals seeking information
  about the emergency.
• Cal State East Bay
• Emergency Operations Plan

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Crisis Communications In Place University Police
Department (UPD)

• Walkie talkies (EHS)

• Skymars satellite communications (UPD)

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Crisis Communications In Place Office of Public
Relations

• On the Web
• Blackboard
• Home page
• News Events site
• The View
• My CSUEB

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Crisis Communications In Place Office of Public
Relations
In a power outage on the Hayward campus, the
CSUEB home page will shift to this site housed at
the CSU Chancellors Office, where the site can
be managed remotely.
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Crisis Communications In Place Other

• Flyers and posters
• Dist. by BSAs, CSOs
• Police vehicle PA systems
• Portable PA systems in IMC and SLP
• Information tables
• Hillhopper, campus shuttle announcements
• VBT LCD TV

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Crisis Communications In Place Warren Hall
Overhead Paging System
A basement panel (installed 1981) gives access to
a public address system, allowing messages to be
broadcast to all floors of Warren Hall, or
individual floors.
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Crisis Communications In Process Connect-Ed

• Designed for crisis communications
• Collaborating with CSU Northridge on PeopleSoft
  modules
• Licensed by mid-April fully operational in
  November
• Protocols under design 15,000 calls in five
  minutes estimated.

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Crisis Communications In Process Sandwich Signs

• Sample Emergency
• Notification Signs
• For use by Environmental Health Safety,
  Facilities Management, UPD

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Crisis Reporting Reminders

• Call 9-1-1 (from any campus phone) to report an
  emergency
• Program 510-885-3333 into your cell phone (use
  this number when reporting a campus emergency
  from a cell phone)
• Be succinct and specific when reporting an
  emergency
• DO NOT CALL UPD DISPATCH FOR GENERAL INFO. DURING
  AN EMERGENCY (call 510-885-2000)

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Additional Reminders

• Make safety discussions a part of your regular
  office/classroom routine.
• The goal is to be mindful, not fearful!
• 
  Center for Personal
  Protection and Safety