The RCA Heritage Business Plan

1
The RCA Heritage Business Plan

• Lieutenant General (Retd) Mike Jeffery
• Honorary Chair
• RCA Heritage Campaign

2
RCA Heritage Business Plan Outline

• Context
• Management of Heritage
• Financial Strategy
• Current Finances
• Activity and Resource Approvals

3
RCA Heritage Business Plan Aim

• The aim of this plan is to outline the RCA
  Heritage Program, its integral heritage plan,
  supporting campaign plan and financial strategy.
  It is the authoritative document for
  implementation of the RCA Heritage Plan.

4
RCA Heritage Business Plan Context

• The first RCA Heritage Business Plan
• The Heritage Program has evolved over 5 years
  resulting in changing concepts and terminology
• Management of the Heritage Program and the
  conduct of the Heritage Campaign has been
  inconsistent
• This is a concerted effort to achieve a coherent
  and effective program.

5
RCA Heritage Business PlanManagement
6
RCA Heritage Business Plan Management

• The philosophy of the Heritage Program is to
  bring coherence to Artillery Heritage by
  harmonizing the many activities of units and
  associations across the country
• The Heritage Plan establishes the broad national
  objectives, which provide the framework for local
  and regional activities
• The Heritage Council will focus on the national
  dimension of heritage, guiding the overall
  development of Artillery Heritage in line with
  the Heritage Plan
• The Heritage Plan will not attempt to resource
  all heritage activities
• the Heritage Program will rely on the traditional
  funding sources for unit and local activities
  (Direct Support)
• The Heritage Council will approve national
  resources (General Support) as appropriate to
  advance national goals.

7
RCA Heritage Business Plan Management

• Heritage Plan provides a broad strategic
  framework and establishes long term objectives
  for RCA Heritage.
• The Heritage Plan is maintained by the Director
  of Artillery Heritage and approved by the
  Heritage Council.
• Based on this plan, an annual Business Plan is
  developed to focus regimental heritage activities
  in the short term.

8
RCA Heritage Business Plan

• is developed by the Director of Artillery
  Heritage under the guidance of the Heritage
  Council and in close cooperation with all
  elements of the Royal Regiment
• is the authoritative document for implementation
  of the RCA Heritage Plan
• outlines the RCA Heritage Program, its integral
  heritage plan, supporting campaign plan and
  financial strategy
• is published annually
• provides authority for heritage activities in
  2008/09 and planning guidance for 2009/10.

9
RCA Heritage Business Plan Financial Management

• Regimental Headquarters RCA is responsible for
  the management of all RCA Heritage finances -
  under the RCA Regimental Fund
• All financial management is conducted under the
  auspices of Comd CFB Shilo as the Commander Home
  Station
• To ensure effective oversight of all regimental
  finances, all heritage expenditures are
  undertaken under the authority of the RCA
  Executive Board which has fiduciary
  responsibility for the RCA Regimental Fund
• The financial structure of the Royal Regiment and
  the heritage program is expected to evolve as the
  management of the program improves.

10
RCA Heritage ProgramFinancial Strategy
11
RCA Heritage Program - Financial Strategy

• The Financial Strategy is based on the following
  assumptions
• Donations will run about 100K annually
• Interest on deposited money will run about 4
• Only 20K can be contributed to the Building
  Trust fund annually
• Due to Charitable status of the Regimental
  Fund, 80 of donations must be spent in the year
  donated.
• Disbursements are planned on the following basis
• 50 of all donations (approx 60K) which will go
  into investment, through the RCA Heritage Trust
  Fund
• 20 to support National Museum Projects and
• 30 to discretionary projects and the Heritage
  Program Administration.
• Heritage Campaign Overhead is to be limited to a
  maximum of 10 of funds raised.

12
RCA Heritage ProgramCurrent Finances
13
(No Transcript)
14
(No Transcript)
15
RCA Heritage Related Projects

• RCA Museum Building Fund.
• Building an extension to the RCA Museum.
• Revenue Canada has granted permission to
  accumulate up to 2 million during the period 1
  Apr 2006 to 31 Mar 2016.
• A portion of the money raised in the RCA Heritage
  Campaign will be used to make deposits to this
  fund.
• Currently (29 Feb 08) has a cash balance of
  13.75
• RCA Heritage Trust Fund.
• Aim is to accumulate 2.2 million, via donations
  and accumulated interest.
• Shall then be used to provide an annual income
  stream from interest to fund RCA Heritage plan
  projects in perpetuity.
• Currently (29 Feb 08) has a balance of
  168,586.47

16
RCA Heritage Related Projects

• The RCA 150th Anniversary Fund.
• Intended to support special events surrounding
  the 150th anniversary of A B Battery in 2021.
• Intent is that it will be expended in 2021.
• Currently (29 Feb 08) has a balance of
  13,138.27.
• The RCA Regimental Investment Fund.
• Holds surpluses from the annual operations of the
  RCA Regimental Fund (i.e. income from donors and
  operations other than the Heritage Campaign) and
  previously accumulated capital.
• Aim is to protect the accumulated capital in
  order to provide an annual interest income stream
  of 4-6 in perpetuity to support the charitable
  activities of The RCA Regimental Fund.
• Currently (29 Feb 08) has a balance of 240,462.98

17
RCA Heritage ProgramActivity and Resource
Approvals
18
RCA Heritage Trust Fund
19
RCA Heritage Trust Fund
20
RCA Heritage Program 2008/2009 Heritage
Priorities

• 1 - Rebuild the Heritage Program
• 2 Re-establish the Credibility of the Program

21
RCA Heritage Program2008/2009 Heritage
Objectives and Activities
22
RCA Heritage Program 2009/2010 Heritage
Priorities

• 1 - Launch a Focused Heritage Activity
• 2 Shape a Supportive Fund Raising Effort

23
RCA Heritage Program2009/2010 Heritage Planned
Objectives and Activities
24
The RCA Heritage Business Plan

• Lieutenant General (Retd) Mike Jeffery
• Honorary Chair
• RCA Heritage Campaign