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Apresentao do PowerPoint

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90% of Testers in Rio de Janeiro found Baixo Acre A a to Be Better in Terms of Taste and Color. ... Using Exclusively the Superior Tasting A a of the Western Amazon ... – PowerPoint PPT presentation

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Title: Apresentao do PowerPoint


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Porto Acre, Brazil
3
Mission
  • Improve health and wellbeing with premium,
    high-quality, safe forest products
  • Contribute to sustainable development that
    conserves regions primary forests
  • Base relationships on openness, honesty, respect
    and loyalty

4
Açaí Smoothie 20oz. (568ml)(405ml Açaí, 163ml
water)
  • Highest level of Anti-Oxidants
  • 125mg Omega-3, 2.3g Omega-6
  • Greater than 100 of RDA for Vitamins A C,
    Magnesium
  • 58 of RDA Dietary Fiber
  • 49 RDA Vitamin E
  • 16 RDA Protein
  • 373 Calories, No Cholesterol
  • 20g Monounsaturated Fat

5
Target MarketsSão Paulo and Rio de Janeiro
  • São Paulo 2003 619 tons (US1.2 million)
  • Annual growth 25
  • Rio 2003 5,602 tons (US11.1million)
  • Annual growth 30

6
Future MarketsOther Brazilian Cities the U.S.
  • Goiânia, Cuiabá, and Brasília
  • Goiânia 2000 70 tons
  • Annual growth 1999-2000 60
  • The U.S.A.
  • 1999 0
  • 2003 368 tons (US987,000)
  • Smoothie Sales US1 Billion

7
Competitors Strengths and Weaknesses
  • Strength Price
  • Rio de Janeiro R1.45/kg
  • Weaknesses
  • Inferior type of Açaí
  • Poor Freezing No Pasteurizing
  • No Marketing or Brand Name

8
Market Opportunity
  • 90 of Testers in Rio de Janeiro found Baixo Acre
    Açaí to Be Better in Terms of Taste and Color.
  • Superior Taste and Color of Baixo Acre Açaí
    Compared to 100 of Açaí sold in Supermarkets
  • Receptiveness of Customers to a Branded Acaí

9
Baixo Acre Açaí
  • Using Exclusively the Superior Tasting Açaí of
    the Western Amazon
  • Processing, Quick-freezing Packaging Near the
    Fruit Source
  • Supplying Volume Capacity to Satisfy Distributor
    and Supermarket Preferences
  • Developing Customer Awareness for the Companys
    Brand

10
Sales Strategy
  • Distributor in Rio de Janeiro
  • Juice Bars (18 tons/month)
  • Supermarkets (Walmart, Pão de Açùcar, Extra)
  • Intermediary factory in São Paulo
  • Juice Bars (20 tons/month)

11
Sales Projections
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Production Strengths Scalability
  • Coordinate Collection
  • Fruit Transport
  • Cleaning
  • Softening
  • Depulping
  • Standardization
  • Pasteurization
  • Packaging
  • Freezing
  • Transport Packaging
  • Frozen Storage
  • Shipping

13
Protection of 26,000 Hectares of Rainforest from
  • Federal Government Agricultural Land Settlement
    Projects
  • Cattle Ranching and Large-scale Farming

14
Research and Development
  • Premium Açaí Products
  • Forest Food Products
  • Seed Oil Extraction and Refinement

15
Organization
16
Financial Performance
17
Investment Sources Uses
18
Exit Possibilities
  • Management Buy-Out
  • Strategic Sale
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