Navigating AIANTAs New Website

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Navigating AIANTAs New Website
C2
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Navigating AIANTAs New WebsiteFuture Features
and Services
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Your Presenters

• Ed Hall, Tourism and Transportation Specialist,
  BIA
• Sam Hutchison, Partner and VP-Operations, HVS /
  Image Keepers, Inc.

With assistance from

• Rick Morein, Certified E-Commerce Analyst HVS /
  Image Keepers, Inc.
• Ron Peterson, President, Image Keepers, Inc.

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In This Session

• History of AIANTA.ORG
• AIANTA.org Today
• The future of AIANTA.org
• Please Interactyour participation and feedback
  is critical!

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History of www.aianta.org

• On-line since 2003
• Top search engine ranking
• Potential to Help reach AIANTAs goals
• Valuable Resource for members
• Resource for Tourism Consumers
• Revenue Generation

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In the last 12 Months

• Construction of new Destinations website
• Forging key partnerships
• NIGA
• NCAI
• Others

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Target Audience

• The target audience has been YOU!
• As of today, this website is aimed at two
  audiences
• Professionals
• Tourism Consumers

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The New AIANTA.org
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The New AIANTA.org
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The New AIANTA.org

• Destinations pages will have current, updated
  content on this page
• More iterations will include changes based on
  user and tribal feedback

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The New AIANTA.org

• NEW for Professionals
• More content
• More robust Knowledge Base
• Updated Events Calendar
• Discussion Board

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The New AIANTA.org

• Discussion Board or Forum
• You will receive your login and password within
  7-10 days of this conference

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The New AIANTA.org

• Discussion Board or Forum
• Share your wealth of knowledge
• No need to re-invent the wheel
• Valuable Resource

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The New AIANTA.org

• My Membership Page
• Membership Status
• Will be active by November 2007

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The New AIANTA.org

• My Membership Page
• Membership Status
• Will be active by November 2007

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Why Is This Important To You?
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Why Is This Important To You?

• Fact The World uses the Internet for tourism

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Why Is This Important To You?

• Fact The World uses the Internet for tourism..
• According to a July, 2007 Nielsen Net Ratings
  study

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Why Is This Important To You?

• Fact The World uses the Internet for tourism..
• According to a July, 2007 Nielsen Net Ratings
  study

Digital Universe Estimate 507, 932, 450
Internet Users
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Why Is This Important To You?

• Fact The World uses the Internet for tourism

They spent an average of 31 Hours 21
Minutes and 33 Seconds Online
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Why Is This Important To You?

• Fact The World uses the Internet for tourism

They viewed an average of
1,550 Web Pages
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Why Is This Important To You?

• Fact The World uses the Internet for tourism

Average duration of Web Page View 45 Seconds
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Why Is This Important To You?

• Fact The World uses the Internet for tourism

Page views per surfing session 45
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Why Is This Important To You?

• Fact The World uses the Internet for tourism

Time spend per session 55 minutes, 36 seconds
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Why Is This Important To You?

• Fact The World uses the Internet for tourism

Domains visited per month per person 69
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Why Is This Important To You?

• Fact The World uses the Internet for tourism..
• According to the Travel Industry Of America (TIA)

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Why Is This Important To You?

• Fact The World uses the Internet for tourism..
• According to the Travel Industry Of America (TIA)

78 Of Travelers used the web
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Why Is This Important To You?

• Fact The World uses the Internet for tourism..
• According to PhoCusWright, Inc

Web as primary Travel Tool growing 400 faster
than Global Tourism Marketplace
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Becoming A Destination Link

• 3,000 per year per Destination
• You can sign up right here!
• Tribal Tourism offices are linked for free
• Museums and Cultural Centers will be linked for
  free

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Making It Happen

• Participate in the Discussion Boards
• Provide your feedback
• Link your Tribal Tourism Office
• Link your Tribal Resorts and Destinations
• Join as a banner advertiser

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Thank You!

• Questions?