Jamba to Go

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Jamba to Go
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Jamba to Go!

• Youve been running around all daysoccer game,
  gymnastics, errandsno time for yourself! Youre
  really dragging, but theres no time to even hit
  the drive-thru. If only there was something you
  could carrysomething cold, refreshing, with a
  healthy boost you desperately need. Then you
  remember you packed a Jamba to Go in your bag
  this morning a cold, healthy, 100 all-natural
  fruit smoothie is only 30 seconds away. You take
  out the patented cooling can and flip it over,
  press the button on the bottom to activate the
  cooling mechanism, and flip it over. Thirty
  seconds later you are on the road to restoration.
  
• Jamba to Go So you dont have to stop!

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Target Market

• Women
• Ages 18-40
• Working women
• Moms
• Students
• On-the-go want convenient products
• Interested in nutrition/health and willing to
  spend a bit more for it
• 100 all-natural, no preservatives
• Bold, interesting flavors, new super fruits

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Focus Group Results

• Likes

• Dislikes

• Convenient
• Filling-more so than juice
• No refrigeration necessary
• Like Jamba Juice Brand and name
• Uses fresh ingredients

• Might be expensive
• Packaging disposal-not recyclable?
• Hard to open?
• Not different than other products

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Ingredients

• Fruit puree of banana, strawberry, kiwi,
  raspberry, lemon and orange 40 of total volume
• Raw sugar added 5 of total volume
• Finely ground wheat germ 10 of total volume
• Adds to health appeal
• When chilled, imitates ice crystals
• Distilled water 45 of total volume
• Clean taste, does not adulterate the natural
  fruits taste
• No preservatives

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Packaging

• Sold individually or in packs of four small
  packs attest to its exclusivity
• Polymer recycles with plastics

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Packaging

• Specially designed 12 oz two-walled polymer can
  with a conventional aluminum top and bottom
• The inner walls serves to house water and
  capsules of aluminum nitrate. Simply squeeze the
  can and shake for ten seconds - the can chills
  itself to 35 F

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Manufacturing

• Four piece package
• Shell already in production, inner sleeve easily
  adapts
• Bottled by a third party
• Likely by the producers of private label sodas or
  fruit drinks

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Competition

• Odwalla
• Vitamin Water
• Jamba Juice (from store)
• Coffee shops

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Distribution

• Grocery stores
• Located near checkouts
• Sold individually and in packs of 4
• Convenience stores
• Located at the end of the aisle near the
  refrigerated beverages
• Bulk club stores
• Sams, Costco, BJs
• Sold in mult-packs (12 or 24 packs)

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Distribution (cont.)

• Would be easily distributed in a can form
• Does not require refrigeration
• Could be flown overseas
• Can be transported by trucks
• The product in non-perishable

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Advertisements

• Marketed under the well known company Jamba Juice
• Same great taste as fresh Jamba Juice
• Ads would stress convenience of product
• Can have a cold drink anywhere, anytime because
  of the specially designed freezing can

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Advertising (cont.)

• Womens magazines
• TV Commercials
• Radio Commercials
• Coupons
• Special Sales (Two for One)
• In Store Samples

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Jamba to Go

• Healthy snack designed with women in mind
• Can be taken anywhere without refrigeration and
  be consumed cold
• Lower in price than other similar beverages
• Jamba to Go So you dont have to stop!