West Indies Yacht Club Resort

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West Indies Yacht Club Resort
Jaime Almond Mimi Venekeo Julia Korpacheva
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Situational Overview

• Vacation resort in the highly competitive Virgin
  Islands
• Head office located in Chicago, IL
• Competitive advantage largest boat fleet
• Staff comprised of local employees and expatriate
  management
• Difficulties in cross-cultural communications
  have caused strained business performance

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Symptoms of the Problem

• High levels of expatriate management turnover
• Guest complaints have tripled
• Increased level of tension between expatriate and
  local staff members

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Overriding Issue

• The WIYCR is experiencing Cultural Myopia within
  the organization.

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External Analysis
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Internal Analysis
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BVI Culture-Hofstedes Model
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7d Model
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7d Model- Continued
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Alterative Solutions

• Replace the existing team and management with
  locals
• Replace the existing team and management with
  expatriates
• Implement performance reviews and reward
  accordingly
• Change the organizational mindset create a new
  organizational culture

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Implementation

• Step 1 Building Strong Leadership
• Step 2 Communication Building Trust
• Step 3 Improving the Team
• Step 4 Effective Performance Measures

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Implementation

• Step 1 Building Strong Leadership
• An authority figure always present on the resort
  to motivate employees
• Managers to delegate tasks and set goals

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Implementation

• Step 2 Communication Building Trust
• Managers and Employees
• Managers should have cultural training
• Mix private and business lives (formal meetings
  informal gatherings)
• Resort and Head Quarters
• Regular meetings to discuss progress, concerns
  and promotions

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Implementation

• Step 3 Improving the Team
• Retrain employees in groups
• Hands-on approach
• Implement job rotation
• Increase Job satisfaction

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Implementation

• Step 4 Effective Performance Measures
• Motivation Pay for performance and collective
  rewards
• Have informal reviews group meetings
• Emphasize on win-win relationships

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Wrap Up

• By improving the organizational culture, the West
  Indies Yacht Club Resort can now focus on their
  core competencies and work to regain their
  industry leader status.

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THANK YOU!!!

• Questions??