Introducing CTO MIST Marketing

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Introducing CTO MIST Marketing Management
Information System for Tourism
Presented by Gail Clarke (Market Research
Specialist) CTO
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REGIONAL TECHNOLOGY STRATEGY

• Caribbean Global Gateways
• consumer internet system (doitcaribbean.com)
• global multiple markets and multi-language
• supports official internet sites of member
  countries
• CTOnet Caribbean
• regional intranet system (OneCaribbean)
• regional tourism statistics reports
• market research market intelligence
• on-line training materials, events, etc
• Databases
• towards a Caribbean Tourism Web Community
• CTO-MIST
• Tourism Management Information System
• with national and regional components

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Tourism Management Information Systems
BACKGROUND

• Information Technology revolution
• Impact on international tourism
• National Systems
• Processing of tourism statistics
• Statistics Departments
• Tourist Offices
• CTRC MicroStats - past its best?
• National Internet Systems
• Other Information Systems

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About CTO MIST !

• Developed in Off the Shelf Software - MS
  Access and MS SQL
• Windows Technology ( W 95 / 98 or NT )
• Runs on standard PC - 350 Mhz,4.3 GBHD,32/64 K
  RAM, CD ( 40X) Zip Drive
• Reports
• Facilitates Data Transfer - National, Regional,
  International -via Network - Email Disc Zip
  etc.
• Facilitates Data Input - follows existing
  information flow
• Can be further enhanced to meet local needs
• Can be customised to Support a National Web
  Initiative
• Is both Regional and National.
• Progressive Implementation Approach to Meeting
  National Needs
• Flexible and User Friendly

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CTO-MIST - Design Considerations

• Inclusive meet the needs of all Caribbean
  tourism destinations - large and small, developed
  and new.
• Modular selected components can be installed at
  first others can be added later to meet new
  demands.
• Flexible operated by, and accessible to, a wide
  range of users, e.g. over a computer network.
• Best Practice guide to standard methods of
  collecting and disseminating tourism information.
• Internet Support linked to the national
  Internet site for greatly improved information
  management.
• Regional facilitate regional data comparisons
  and the development of a regional information
  system at CTO.

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CTO MISTAn Integrated MIS Comprising

• Performance Module
• E/D Cards
• Visitor Surveys
• Other Indicators (Economic) etc.
• Product Inventory Module
• C.15 Databases - Accommodation, Attractions,
  Events,
• Flexible Search and Select and Detailed Reporting
• Marketing Module
• Market Intelligence
• Source Market Information
• Market Research
• Reports
• MIST is an Integrated Management Information
  System
• not just
• a Replacement for current Stats Systems.

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What can CTO MIST mean to Member Countries ?

• Introduces least developed members to the
  Information Technology Age
• Influences methodology for collection and
  processing Tourism Research, Marketing
  Planning information.
• Aids Tourism Planning, Research and Marketing
• Formalises Centralises some existing
  diverse collection activities
• Underpins National Internet Initiatives
• StandardisesI In formation collection and
  dissemination across the region
• Links Information Collection to CTO and Regional
  needs.
• But - Absorption Capacity, Resource and
  Technology Entry Level is a consideration
• CTO MIST can be a Great Leveler
• Giving CTO member countries
• product suppliers equal access to
• Tourism Marketing Management Information.

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Where are we now Where are we going ?

• EU funded project started 1998/9
• Actively being used in St. Lucia, Turks and
  Caicos, Trinidad and Tobago, Grenada, Dominica,
  Montserrat, St. Vincent and the Grenadines, St.
  Kitts and Nevis
• Recently implemented in Antigua and Barbuda and
  Suriname.
• Request for installation in others
• Other CTO written systems in existence in Guyana
  and Belize
• Next moves
• 2003-2004 Upgrade of MIST given new technology
  of Internet and intranet systems enhance CTOs
  ability to maintain the system.
• Training, increase in house capability within CTO
  and our NTOs to manage the system
• Regional MIST, establish The CTO system as the
  database for tourism information in the Caribbean

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The Key to a Successful Implementation

• Commitment Cooperation - Tourism - Statistics
  - Immigration - and Public / Private Sector stake
  holders.
• Acceptable Entry Level of Data Availability and
  Technology at a National Level
• Absorption Capacity - Resources and Information
  Availability
• .

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Thank youfor your Kind Attention