Missouri Division of Workforce Development

1
Marketing the MoCRC
2
Strategy

• Marketing Plan to describe message, media, and
  specific components. Develop logo.
• Include Marketing info in MoCRC Implementation
  Guide to guide state/local efforts in accordance
  with implementation
• Develop creative theme to express overall MoCRC
  pitch cost savings for businesses career
  advancement tool for job seekers value of
  components assessments, skill improvement, etc.
• Kickoff at conference with press release
• Locals follow-up with Business Outreach Teams,
  Business Representatives, local ads, brochures
  with local info, etc.

3
Marketing Items

• Brochures
• Pop-up banners
• Website
• Newspaper and radio
• Press release
• Promo Video
• Local templates

4
Job Seeker Brochures Lessons Learned

• Hit their hearts, not their brains
• Translate into the customers language
• Try to make the leap from features to benefits

5
(No Transcript)
6
Websites Good, but be flexible
7
Business Brochures Lessons Learned

• Tie to bottom line of businesses
• Make it low maintenance
• Make it a solution to a problem

8
For Your Consideration

• Why the MoCRC is a good sell video example
• Stone Stew Help comes from many sources
• Marketing plan be flexible and have a Plan B
• Branding Just how far do you go?

9
Questions?

• Mike Waltman
• Manager, Policy and Communications
• Division of Workforce Development
• mike.waltman_at_ded.mo.gov