E Entertainment New Media The Cable Show

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E! The Cable Show Mobile Advertising John
Najarian SVP New Media May 6, 2007
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Mobile Initiatives
Mobile Video
WAP
SMS/MMS
Mobile Games
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Red Carpet Mobile Campaigns

• Branded Sponsorship of the "Shout Out Ticker"
• Partnered with Telescope to define and develop
  real time interface between mobile and on air
  programming
• Non Premium SMS
• Incorporation of brands with interactive
  components to engage viewers
• E!'s Best Dressed vote highlighted viewers
  opinions on celebrity fashion
• Branded Sponsorship integrated with vote
• Sponsored Sweepstakes with prize package tied to
  sponsors products

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Cross Platform Branded Campaign

• Television Online Mobile
• Custom Red Carpet Beauty Secrets Revealed special
  on-air
• On Air and Online Promotion
• Fully Branded Online Micro Site
• Sponsored Broadband Video/Podcasts
• Branded WAP Micro Site
• Brand integrated content created with Garnier
  including photo galleries and expert tips
• Mobile Videos
• Branded Sweepstakes with a prize package tied to
  campaign and Garnier products
• Interactive mobile content

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Other Mobile Initiatives

• Daily Sponsored News Poll
• On Air Branding and Promotion
• SMS response with Alltel branded message
• Yo On E! Satellite Radio Show with texting for
  audience interaction
• Mobile Games True Hollywood Trivia
• Sponsorship and promotion opportunities for
  advertisers

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