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Brewery Definitions

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Contract brewer may be a local specialty brewer or a major player. Regional Brewery & Regional Specialty Brewery ... malt or specialty beer is considered by IBS ... – PowerPoint PPT presentation

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Title: Brewery Definitions


1
Brewery Definitions
  • HRT 312

2
Definitions brought to you by
  • The Institute for Brewing Studies
  • Beertown.org

3
Conversions
  • 1 Barrel 2 U.S. Kegs
  • 1 Barrel 31 US Gallons
  • 1 US Keg 15.5 Gallons
  • 1 Barrel 1.17 Hectoliters
  • 1 Hectoliter 26.4 Gallons
  • 15,000 barrels 465,000 gallons
  • 2,000,000 barrels 62 million gallons

4
Microbrewery
  • A brewery that produces less than 15,000 barrels
    (17,600 hectoliters) of beer per year
  • Microbreweries sell by one or more of the
    following methods
  • Traditional three-tier system (brewer to
    wholesaler to retailer to consumer)
  • Two-tier system (brewer acting as wholesaler to
    retailer to consumer)
  • In some cases, beer is sold directly to the
    consumer through carryout and/or on-site tap-room
    or restaurant sales.

5
Brewpub
  • A restaurant-brewery that sells the majority of
    its beer on site
  • The beer is often dispensed directly from the
    brewerys storage tanks - where allowed by law,
    brewpubs often sell beer "to go" and /or
    distribute to off site accounts
  • Note IBS re-categorizes a company as a
    microbrewery if its distributed beer sales exceed
    50 of total sales

6
Contract Brewing Companyand Contract Brewer
  • A business that hires another company to produce
    its beer
  • The contract brewing company handles marketing,
    sales, and distribution of the beer, while
    generally leaving the brewing and packaging to
    its producer-brewery (which, confusingly, is also
    sometimes referred to as a contract brewer)
  • Contract brewer may be a local specialty brewer
    or a major player

7
Regional Brewery Regional Specialty Brewery
  • A brewery with the capacity to brew between
    15,000 and 2,000,000 barrels
  • A regional-scale brewery whose flagship brand is
    an all-malt or specialty beer is considered by
    IBS to be a Regional Specialty Brewery

8
Brewery
  • The IBS recognizes a brewery that brew 2,000,000
    barrels or more as simply a brewery
  • The largest breweries may have more than one
    production site and may brew in more than on
    country
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