Search Engine Secrets

1
Search Engine Secrets

• Exposed by
• Ivan Juarez
• And
• Ricardo Peinado, Jr.

2
How to get the best ranking?

• Create site with relevant information people want
• Avoid errors-spelling, page display
• Submit your website for review (Software
  Packages)
• Avoid Spamming
• Choose a two word category for Keywords
• Lower Case and Location and Frequency of Keywords
• Direct Hit Boosts your Rankings
• Link Popularity
• Meta Tags work for some Search Engines
• Invisible Text Tiny Text
• Buy ranking

3
Keywords Master Meta Tags

• Use more than 1 keyword
• Use lower case keywords
• Place keywords at the beginning
• Focus on location and frequency
• Do not over use your keywordsSpam
• Be descriptive in Meta Tag
• Place good search terms in Meta Tag
• Do not rely solely on Meta Tag

4
Buy your way into Search Engines

• Paid Submission
• Banner ads
• Content Deals
• Paid Placement
• Paid Inclusion

5
Understand Search Engine vs. Directories

• Search Engine
• Spiders crawl through WWW
• 3 major elements
• Spider
• IndexCatalog
• Software
• Change Web PageAffect Web Listing
• Use with Narrow search topic
• Examples Alta Vista HotBot

6
Understand Search Engine vs. Directories

• Directories
• Hand picked and placed into directory after
  review
• Changing Web pageno affect on listing
• Use when you have Vague topic in mind
• Examples Yahoo Snap

7
Meta Engines vs. Pathfinders

• Metaengines
• Use combination of search engines
• Not good for complicated searches
• Examples Metacrawler
• Pathfinders
• Use for Specific Area searches or current events
• Examples CNN

8
How to best categorize your site

• Place keywords towards top-title paragraphs
• Frequency of Keywords
• HTML hyperlinks that lead to more of your site
• Avoid Dynamic pages, frames, and JavaScript
• Do not repeat keyword to many timesSpam
• Changes will help in some engines, but not all
• Bridge or Doorway into your site

9
How to enhance your search engine results

• AND()
• NOT(-)
• OR
• Quotation Marks
• Use lower case search words
• Use proper engine for search
• Spider, Directory, MetaEngine, or Pathfinder

10
Thank You

• Visit our site at
• Technical Presentation Website